Key Account Manager

After over a decade outfitting the hardest-working pros through our ecommerce and enterprise channels, TRUEWERK has expanded our reach—bringing our performance workwear to leading retailers across the country. We’re building strong partnerships with top regional chains and specialty stores, and we’re looking for a driven, relationship-focused Key Account Manager to help lead that charge.

As a TRUEWERK Key Account Manager, you’ll be the bridge between our brand and our biggest wholesale partners—developing seasonal strategies, planning promotions, and ensuring every account feels like part of the TRUEWERK Crew. You’ll know each buyer by name, each store’s rhythm, and exactly what it takes to help them succeed.

Our ideal candidate will bring a combination of strategic thinking and relationship-driven leadership to the role. You’ll have strong business acumen and the ability to translate analytics into actionable sales strategies. You’ll be skilled in negotiation and problem-solving, known for your excellent communication, and will take pride in being customer-focused and results-oriented. You think analytically, plan ahead, and stay adaptable in a fast-growing, ever-evolving environment.

If you love building long-term relationships, thrive on strategy and planning, and get fired up about seeing TRUEWERK gear on shelves across America—this is your next adventure.

This role involves approximately 30–50% travel; ideal candidates will be located in Minnesota, Wisconsin, or northern Illinois and should reside near a major airport.

• Build and maintain strong, long-term relationships with key wholesale partners, including buyers and regional store managers.
• Serve as the day-to-day contact for assigned accounts, ensuring timely communication, execution, and service.
• Develop and implement strategic account plans to meet sales goals and expand TRUEWERK’s footprint across new and existing doors.
• Identify and pursue opportunities for upselling, cross-selling, and promotional growth within existing accounts.

• Plan and execute promotional strategies in collaboration with Sales, Marketing, and Operations groups.
• Conduct seasonal line presentations and business reviews with key accounts.
• Track and analyze sales performance, inventory levels, and account metrics to drive data-informed decisions.
• Prepare and present performance reports to internal stakeholders and account partners.

• Partner with internal groups (Sales, Product, Marketing, and Logistics) to ensure on-time delivery, accurate order execution, and seamless communication.
• Coordinate seasonal planning cycles, key meeting schedules, and marketing activations for accounts.
• Align with Marketing and Field Representatives on in-store merchandising and promotional materials.
• Monitor inventory flow and proactively communicate updates or risks to internal partners and buyers.
• Identify opportunities to streamline processes and improve the wholesale partner experience.

• Must Have 5+ years of experience personally managing multi-door wholesale accounts.
• Proven success managing accounts with $1M+ in annual revenue.
• Strong relationships with key buyers in the workwear, apparel, outdoor, construction, or farm channel industries.
• Deep understanding of wholesale business cycles, retail operations, and promotional planning.
• Proficiency in Google Sheets or Microsoft Excel and Powerpoint or Google Slides with the ability to analyze data and present findings in a compelling way.
• Must live near a major airport and have the ability to travel up to 30–50% of the month, both locally and nationally.

At TRUEWERK, we believe craftsmanship is a mindset that should be applied to every endeavor. We value precision in the details, discipline in the process, and a commitment to excellence whether we’re building a house or a spreadsheet.

We believe the people whose skilled, physical work keeps our society running deserve gear that mirrors the tremendous value they create. We meticulously design, test, and refine every product to optimize performance and reflect the pride and…