Regional Sales Manager

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Regular Full-Time Appleton, WI, US 1 Attachments

Reports to:VP of Global Sales and Marketing

Supervisory Responsibilities:None

CMD’s

Purpose:

Making It Better Together… We believe in building lifelong partnerships, providing high performing equipment and value-added solutions. We empower and trust our employees to take initiative and make decisions that drive our business forward. We strive to make a positive impact on the world around us.

Regional Sales Manager

Summary:

The Regional Sales Manager (RSM) is responsible for driving profitable revenue growth within an assigned geographic territory by developing and executing regional sales strategies, managing key customer relationships, and leading sales execution efforts. This role partners closely with internal teams to deliver customer-focused solutions while advancing CMD’s mission of Making It Better Together.

Essential Functions:

• Develop and execute a regional sales strategy aligned with company growth objectives.
• Achieve or exceed annual and quarterly sales targets, bookings, and margin goals.
  
  Build, maintain, and grow strong relationships with customers, distributors, and strategic partners.
• Identify new business opportunities and expand CMD’s market presence within the assigned territory.
• Manage the full sales cycle, including prospecting, needs analysis, proposal development, contract negotiation, and closing.
• Collaborate with engineering, operations, marketing, and customer support teams to deliver high‑value solutions.
• Provide accurate sales forecasts, pipeline updates, and market intelligence to leadership.
• Represent CMD at customer meetings, industry events, trade shows, and conferences.
• Ensure customer satisfaction by supporting project handoff and post‑sale follow‑up.
• Maintain compliance with company policies, pricing guidelines, and ethical sales practices.

Other Duties
:
Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Reasonable accommodation may be made to enable individuals with disabilities to perform these essential functions.

• Strategic selling and territory management
• Customer relationship management
• Negotiation and closing skills
• Financial and business acumen
• Analytical and problem‑solving ability
• Clear and persuasive communication
• Collaboration and cross‑functional teamwork
• Time management and prioritization
• Integrity and professionalism

Regional Sales Manager

Education and Experience:

• Bachelor’s degree in Business, Marketing, Engineering, or a related field; or equivalent combination of education and experience.
• Minimum of 5–10 years of progressive sales experience, preferably in capital equipment, manufacturing, or industrial solutions.
• Demonstrated success meeting or exceeding sales targets in a regional or territory‑based role.
• Experience working with distributors, channel partners, or OEM customers is a plus.

Additional Details and Requirements:

• Proficiency in CRM systems, Microsoft Office tools, and virtual meeting platforms.
• Ability to analyze sales data and prepare reports and forecasts.
• Valid driver’s license and ability to travel as required.

Work Environment:CMD is located in Appleton, WI. Our three facilities operate by secure entry, are well lit, air temperature controlled for comfort, and clean with low noise. Safety is our top priority. Our culture is centered around mutual respect, clarity of communication, and employee wellbeing.

Physical Demands:

• Capacity to use…