Sales Manager – Industrial Automation & Custom Equipment

Sales Manager – Industrial Automation & Custom Equipment at Goodwin Recruiting summary:

Field-based Sales Manager to lead and grow an 8–10 person outside sales team selling custom industrial automation and engineered equipment. Role requires hands-on prospecting, closing complex, high-value consultative deals, participating in solution development and financial negotiations, and managing long sales cycles. Requires 1–5 years in complex B2B/technical sales, leadership or player‑coach experience, strong hunting skills, and moderate travel (~15%).

Our team is expanding and we are seeking a driven Sales Manager to lead and grow a high‑performing outside sales team within a complex, consultative industrial environment. This is a hands‑on, field‑based leadership role for someone who thrives on building business from the ground up, solving operational problems, and closing high‑value, custom solutions. If you’re energized by hunting, leading from the front, and winning complex deals, we’d love to meet with you.

• Competitive base salary with uncapped commission structure (strong six‑figure OTE)
• Company vehicle provided
• Comprehensive health, dental, and vision benefits
• Paid time off and holidays
• Long‑term career growth with a stable, industry‑leading organization
• Supportive, high‑energy team culture that values performance and accountability

• Lead, coach, and develop a team of 8–10 outside sales professionals within a defined regional territory
• Personally prospect, open, and close new business through cold, in‑person outreach and on‑site discovery
• Partner with customers to understand operations and position custom, engineered solutions
• Participate directly in solution development, presentations, and complex financial negotiations
• Manage long, consultative sales cycles involving multiple stakeholders
• Set expectations for activity, pipeline management, and sales execution through example

• 1–5 years of experience in complex B2B sales, preferably within industrial, automation, or technical environments
• Proven success selling non‑commoditized, custom or engineered solutions with long sales cycles
• Strong hunter mentality with comfort in cold calling and face‑to‑face prospecting
• Demonstrated leadership or player‑coach experience
• Solid business and financial acumen with negotiation experience

Willingness to work in‑office, travel locally, and overnight approximately 15% of the time

industrial automation sales, field sales manager, custom equipment, consultative sales, outside sales team, engineered solutions, business development, complex B2B sales, cold calling, sales leadership