Growth Marketing Director

The base salary or hourly wage range for this role will vary based on multiple factors, including but not limited to prior experience, relevant expertise, current business needs, and market factors. Range is not inclusive of potential bonus or benefits. Your recruiter can share more information about the salary range and other factors during the hiring process.

Din Tai Fung (DTF), a globally acclaimed culinary icon renowned for the art of Xiao Long Bao, is on a mission to create first-class dining experiences through its unwavering commitment to excellence in food, service and ambiance. Founded in 1972, the Michelin-recognized restaurant brand continues to be family-owned and passed down through generations, with more than 165 locations in 13 countries worldwide.

Since its founding, Din Tai Fung has become synonymous with quality and consistency and known for warm hospitality and delicacies with authentic flavors. Din Tai Fung has 16 U.S. locations to-date, offering an upscale yet inviting cultural dining experience for everyone, for any occasion.

The base salary or hourly wage range for this role will vary based on multiple factors, including but not limited to prior experience, relevant expertise, current business needs, and market factors. Range is not inclusive of potential bonus or benefits. Your recruiter can share more information about the salary range and other factors during the hiring process.

Hybrid, Din Tai Fung - Corporate Office in Arcadia, California

Din Tai Fung (DTF) is a globally celebrated, family-owned restaurant brand founded in 1972 and internationally renowned for its iconic Xiao Long Bao. With more than 170 locations across 13 countries including 20 in North America. DTF is Michelin-recognized and admired for its uncompromising quality, authentic flavors, and warm, gracious hospitality. Each location delivers an elevated yet inviting cultural dining experience designed to delight guests on any occasion.

• Competitive Pay & Benefits
• Employer Contribution for individuals and eligible dependents' medical insurance
• Dental, Vision, and Life Insurance
• Health Savings Account (HSA)
• Commuter Spending Accounts
• 401(k) Plan with company match
• Employee Assistance Program
• Discounts through Benefit Hub
• Employee Meal Discounts
• Paid Time Off (PTO) to support work-life balance (accrued based on length of service)
• Paid Sick Leave (PSL) to care for your health or loved ones
• Quarterly Wellness Days - extra time off to recharge every season
• Bonus Eligible
• Opportunities for growth; we love promoting within

The Growth Marketing Director leads performance-driven strategies that accelerate revenue, strengthen guest acquisition and retention, and optimize digital and in-restaurant marketing. This role partners closely with the Brand Marketing Team to ensure all marketing efforts are aligned with our Purpose, Mission, and Values while delivering on the brand's. A newly created function, this team encompasses CRM, paid media, lifecycle marketing, off-premise business growth, beverage business, and location specific sales-driving initiatives, ensuring campaigns are data-informed and results-focused.

The ideal candidate has strong analytical and financial acumen, translates performance insights into actionable plans, and brings a process-driven, solutions-oriented approach to scaling efficient and measurable business growth.

• Develop and lead data-driven acquisition and lifecycle marketing strategies and campaigns across CRM, paid media, and digital channels to accelerate revenue growth and guest engagement. Oversee agency and platform partners, own performance results, and collaborate with Brand Marketing to ensure campaigns align to brand standards and deliver measurable business impact.
• Partner with the Brand Marketing Director on new restaurant opening strategy and planning, owning demand generation, paid media activation, CRM, performance forecasting, and measurement. Lead all performance components from pre-launch through post-launch to maximize traffic, reservation demand, and long-term guest value.
• Develop and lead sales-driving local restaurant marketing initiatives, applying market insights, guest data, and competitive intelligence to target demand, optimize conversion, and drive revenue across all locations. Partner with Brand Marketing to ensure alignment with brand storytelling and guest experience goals.
• Oversee beverage strategy in partnership with culinary and operations, including experimentation, pricing, promotions, and performance analysis to ensure the category contributes meaningfully to traffic, check average, and overall sales growth.
• Lead long-term growth strategy and performance optimization for off-premise channels, including delivery, takeout, and marketplace partnerships, to drive incremental sales and guest acquisition.
• Lead, develop, and…