Sr. Brand Marketing Manager

Job Title

Sr. Brand Marketing Manager

$163,500 - $212,500 Annual Salary + Bonus

Hybrid, Din Tai Fung - Restaurant Support Center in Arcadia/Pasadena, California

Din Tai Fung is a globally celebrated, family‑owned restaurant brand founded in 1972 and internationally renowned for its iconic Xiao Long Bao. With more than 165 locations across 13 countries including 20 in North America, DTF is Michelin‑recognized and admired for its uncompromising quality, authentic flavors, and warm, gracious hospitality. Each location delivers an elevated yet inviting cultural dining experience designed to delight guests on any occasion.

• Competitive Pay & Benefits
• Employer Contribution for individuals and eligible dependents' medical insurance
• Dental, Vision, and Life Insurance
• Health Savings Account (HSA)
• Commuter Spending Accounts
• 401(k) Plan with company match
• Employee Assistance Program
• Discounts through Benefit Hub
• Employee Meal Discounts
• Paid Time Off (PTO) to support work‑life balance (accrued based on length of service)
• Paid Sick Leave (PSL) to care for your health or loved ones
• Quarterly Wellness Days – extra time off to recharge every season
• Bonus Eligible
• Opportunities for growth; we love promoting within

The Sr. Manager, Brand Marketing will play a key critical role in driving marketing initiatives that support brand recognition and loyalty, and build long term brand equity. This role will rollout seasonal campaigns, plan brand elevation initiatives, oversee store‑level marketing activations, and support new restaurant openings. Role requires maintaining a strong pulse on short and long‑term trends to inform brand and communications strategy and to identify opportunities to grow brand relevance through culture, community, and emerging trends.

The Sr. Manager will collaborate closely with the Marketing, Creative and cross‑functional teams to develop and implement annual and seasonal campaigns and communication plans. The Sr. Manager will require a balance of strategic thinking and hands‑on execution to deliver impactful results that align with the brand's purpose, mission, and values.

• Partner with marketing leaders to define brand marketing strategy and long‑term brand vision across organic social, PR, influencer, partnerships, CRM, and experiential channels; lead peers and team to execute all seasonal and brand campaigns.
• Partner with Sr. Manager of Growth to translate business objectives into integrated brand plans that drive awareness, consideration, and long‑term brand equity.
• Own and manage the holistic Marketing calendar to ensure quarterly goals are met.
• Partner with internal creative teams and external agencies to ensure brand assets, campaigns, and marketing materials are delivered on brand and reflect consistent brand standards.
• Develop insightful and thorough creative briefs to inspire impactful and elevated storytelling and creative, and manage creative feedback in a thorough, respectful and strategic manner.
• Build and own Social Media strategy and oversee execution of strategy by guiding the Social Media Manager.
• Manage the new restaurant openings (NROs) marketing strategy and communication plans from pre‑launch through post‑launch to ensure consistent and high‑impact market entry in both new and existing markets; build a playbook to scale NRO Marketing during key growth periods.
• Build, present and execute new LRM (Local Restaurant Marketing) strategy empowering restaurant leaders to grow their awareness and sales within their community; oversee local restaurant brand initiatives that strengthen community connection and cultural relevance.
• Plan the company’s digital brand presence across social media, website, and online channels; guide content strategy, storytelling, and brand expression to ensure cultural relevance and consistency with the brand voice.
• Partner with Sr. Manager of Growth on building upper‑funnel evergreen creative for paid digital plans.
• Partner with People & Culture and Communications teams to support employer brand storytelling that highlights our people‑first culture and strengthens talent attraction.

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