Content Strategist

Overview

Are you a skilled storyteller with a strategic mindset, capable of transforming ideas into compelling, results-driven marketing content? If you excel at crafting messaging that resonates, shapes brand voice, and drives engagement across multiple channels, this could be an excellent opportunity.

Gradient Financial Group is a financial services organization with twelve specialized entities, including Luson Media, a full-service branding, marketing, and public relations agency built for brands that want to stand out and scale. We help clients bring their ideas to life through thoughtful strategy, strong creative, and marketing that performs.

• Write compelling, conversion-driven copy across multiple platforms including:
• Websites and landing pages
• Brand messaging and positioning
• Email campaigns and nurture sequences
• Social media content and paid ads
• Blogs and thought leadership content
• Scripts (video, reels, podcasts, promos)
• Sales collateral (one-pagers, pitch decks, brochures, etc.)
• Build content strategies that align with business goals (not just “posting to post”)
• Collaborate with designers, strategists, and account leads to bring campaigns to life
• Translate complex topics into clear, engaging messaging that audiences actually understand
• Maintain brand voice consistency across channels and deliverables
• Help develop content calendars, messaging frameworks, and campaign themes

• 3+ years of professional copywriting and/or content strategy experience – Required
• Strong experience writing for sales and marketing campaigns – Preferred
• A portfolio that shows range: short-form, long-form, and conversion copy – Preferred
• The ability to write in multiple tones and brand voices
• A natural storyteller with a sharp creative edge
• Comfortable writing for both brand-building and sales-driving content
• Bonus Points If You Have:
• Experience writing for financial services, wealth management, insurance, or fintech
• Experience creating sales enablement content or writing for high-trust industries
• Knowledge of SEO best practices and content optimization
• Experience writing scripts for video/social content

• Competitive compensation and comprehensive benefits
• 4 weeks of accrued PTO, plus 9 paid holidays
• Medical, dental, vision, life insurance, and 401(k)
• 8 hours of paid volunteer time off (VTO)
• Ability to work in-office four days per week with one remote workday
• Ongoing professional development and training
• A collaborative team that values expertise, initiative, and growth

At Gradient, we set high expectations, but we back them with support, collaboration, and opportunities to grow. If you’re positive, driven, and enjoy working alongside motivated teammates, you’ll feel right at home.