Digital Design Strategist

Are you a creative, data-savvy digital marketer who loves turning ideas into campaigns that perform? Do you enjoy being behind the camera just as much as behind the strategy, capturing real moments, filming short-form videos, and creating content that connects? If so, this could be the opportunity for you! Gradient Financial Group is a financial services organization with twelve specialized entities, including Luson Media which is a full-service branding, marketing, and public relations agency built for brands that want to stand out and scale.

We help clients bring their ideas to life through thoughtful strategy, strong creative, and marketing that performs.

• Assist with Senior Digital Design Strategist(s), Digital Marketing Manager, and/or Digital Marketing Director to devise and oversee the digital media strategy, including goals, KPIs, acquisition of content, lead generation, and online brand and product campaigns to raise awareness
• Assist with Senior Digital Design Strategist(s), Digital Marketing Manager, and/or Digital Marketing Director to develop and manage digital marketing campaigns, utilizing a range of techniques including social media, paid search/social, SEO, pay-per-click, and all other as decided by leadership
• Devise strategies to drive online traffic to internal and external customers websites
• Lead and execute social media video strategy for internal and external clients, including concepting, scripting, filming, editing, publishing, and optimizing short-form and long-form video content to drive engagement, lead generation, and brand awareness.
• Produce high-impact, platform-native video creatives (Reels, Tik Toks, You Tube Shorts, Linked In video, Stories) while maintaining strict brand consistency across all digital touchpoints.
• Create video shorts from longer form videos to be used on social media and other digital marketing channels.
• Own the end-to-end video production process — including on-camera presence when needed — from ideation and storyboarding to filming, lighting, editing, captioning, and publishing across platforms.
• Create copywriting for social media posts and advertising.
• Stay ahead of social media trends, viral formats, hooks, audio trends, and algorithm changes; rapidly translate trends into brand-appropriate content.
• Develop scroll-stopping hooks and performance-driven storytelling frameworks designed for the first 3–5 seconds of short-form content.
• Shoot and edit high-volume short-form content (batch filming, quick-turn edits, motion graphics, captions, thumbnails, and platform optimization).
• Collaborate with paid media team to create conversion-focused video ads and test creative variations to improve CTR, CPC, CPA, and ROAS.
• Assist in planning and budgetary control of all digital marketing
• Evaluate customer research, market conditions and competitor data
• Analyze video performance metrics (retention rate, hook rate, watch time, engagement rate, shares, saves, and conversions) and iterate content accordingly.
• Communicate with existing digital marketing clients as it relates to campaign results
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Participate in the establishment, organization, and implementation of short- and long-range goals, objectives, policies, and operating procedures.
• Assist in monitoring and evaluating program effectiveness and impacts changes required for improvement.
• Coordinate and partner with others to execute special projects
• Maintain records on users and compliance activities.
• Prepare regular and ad-hoc reports
• Generate and provide monthly billing submission and/or manage submission of report.
• Provide advice and assistance to senior management in the planning, implementation, and evaluation of modification to existing operations, systems, and procedures
• Research and make recommendations to management pertaining to acquisition of operating equipment
• Ability to learn marketing automation systems such as Hub Spot or Salesforce.
• Effectively manage campaigns and marketing efforts to generate measurable results
• Repurpose video content into cross-channel distribution (email, landing pages, paid ads, website embeds) to maximize reach and lifecycle engagement.
• Support in planning and coordinating email campaigns related to seminars, meetings and events
• Maintain an accurate and up-to-date understanding of trends, best practices, and prevailing attitudes and approaches
• Assist in customer service calls
• Manage internal and external customer relationships
• Partner with team members to ensure and maintain positive relationship management
• Provide direct correspondence and support for financial service professional inquiries, including calls, emails and face-to-face; assist team members with elevated inquires
• Create presentations, educate and train internal employees
• Promote programs to internal and external customers to generate new users and maintain existing users
• Assist in recruiting new internal and external customers by…