Social Media Specialist

• Manage paid and organic social media campaigns for clients, ensuring alignment with overall marketing goals
• Build creative and compelling social media content to drive engagement and achieve client objectives
• Develop custom social media strategies tailored to each client's needs, audience, and business goals
• Drive and own campaign results — accountable for performance and able to communicate outcomes clearly to PR teams and clients
• Translate social media data and metrics into actionable, easy-to-understand insights for clients and internal teams
• Contribute to client calls and meetings with prepared, informed perspectives on campaign performance and strategy
• Articulate Gregory's social media offerings in client meetings, proposals, and sales calls
• Stay current on social media tools, trends, platforms, and AI developments — and bring relevant learnings back to the team

• Undergraduate degree in communications, digital media, public relations, creative arts, or related field
• 4+ years of professional social media experience
• Agency experience preferred
• Track record of building and executing social media campaigns with measurable results
• Strong knowledge of social media platforms (Facebook, Instagram, Linked In, X, You Tube, Tik Tok, etc.)
• Experience with paid social media advertising across major platforms
• Understanding of social media management tools (Sprout Social, Hootsuite, etc.) and how to integrate them across accounts
• Understanding of AI and how it can support work
• Ability to analyze performance metrics and translate data into strategic recommendations
• Creative capacity to develop content ideas across formats and audiences
• Strong verbal and written communication skills
• Proactive, adaptable, and able to manage shifting priorities in a fast-paced agency environment
• Collaborative team player with a positive, solutions-oriented attitude.

Demonstrates expertise in managing and executing social media campaigns across various platforms, with a strong ability to analyze performance metrics and translate data into actionable insights. Proficient in developing creative content strategies tailored to client objectives while maintaining effective communication and collaboration within teams.

• Social Media Campaign Management
• Paid Social Media Advertising
• Social Media Analytics
• Content Development
• Client Communication

• Social Media Strategy
• Performance Metrics Analysis
• Content Creation
• Campaign Execution
• Social Media Advertising

• Strong Communication Skills
• Proactive Attitude
• Adaptability
• Team Collaboration
• Solutions-Oriented Mindset

• Digital Media
• Public Relations
• Creative Arts
• Agency Experience
• Social Media Trends

• Sprout Social
• Hootsuite
• Facebook
• Instagram
• Linked In
• X
• You Tube
• Tik Tok