Marketing Director

Purpose of Your Job Position

The primary purposes of your job position is to obtain required information, schedule and/or conduct Nursing Assessments (if qualified), and admit patients in an efficient manner, in accordance with established policies and procedures as directed, and to coordinate, direct, and administer policies, procedures, events, and projects relating to all phases of the public relations of the facility as directed, and in accordance with all regulations that govern the protection of rights of the patients and employees.

As Marketing & Community Relations you are delegated the administrative authority, responsibility, and accountability necessary for carrying out your assigned duties.

Every effort has been made to identify the essential functions of this position. However, it in no way states or implies that these are the only duties you will be required to perform. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or is an essential function of the position.

• Adhere to written policies and procedures that govern the day-to-day functions of the Marketing and Community awareness department, as well as those governing Nursing Assessments (if qualified).
• Organize, implement, evaluate, and direct facility public relations and community awareness programs and activities while supporting and promoting the philosophy, goals, objectives, and programs of the facility.
• Ensure that disseminated information regarding the facility is accurate, and provide creative support for publications as necessary.
• Schedule/conduct facility tours for prospective patients and their families/representatives.
• Keep a supply of printed materials concerning the facility on-hand.
• Handle requests from, submit releases/ads/promotions to, monitor and maintain copies of facility-related stories in, and maintain a productive working relationship with the media and establish a clear understanding of patient and employee privacy rights.
• Represent the facility at top-level meetings and outside events as directed.
• Maintain an accurate record of available beds at all times.
• Maintain an accurate listing of all patients, their levels of care, assigned room numbers, and primary contact person at all times.
• Maintain an admission waiting list as applicable.
• Keep abreast of current Medicaid/Medicare and State/Federal regulations governing admission/discharge requirements of health care facilities.
• Maintain original admission and pre-admission paperwork on all current and former patients in restricted access areas in neat, easily-referenced order.
• Obtain required written information and patient histories and conduct Nursing Assessments (if qualified) on potential patients for admission eligibility evaluation and serve as a liaison between the Administrator, medical staff, and other professional and advisory staff both inside and outside the facility.
• Schedule, and interview patients/representatives to obtain required admission information, including identification records and copies, and signatures on all applicable admission paperwork, and conduct/participate in facility orientation for new patients and their families.
• Coordinate with Nursing to schedule admissions, transfers, and discharges of patients as required.
• Complete accident/incident reports as necessary.
• Maintain a good working rapport with inter-department personnel as well as hospital discharge planners and social workers to maintain an effective referral network.
• Interpret the department’s policies and procedures to personnel, patients, visitors, and government agencies as required.
• Advise the Administrator of specific Admissions and Community relations problems.
• Perform miscellaneous secretarial, business office, and reception duties as required and directed.
• Take on additional duties and responsibilities that may become necessary to assure that the needs of the facility and it’s patients are met.
• Perform administrative duties such as completing medical forms, reports, evaluations, studies, charting, etc., as necessary.