Manager, Marketing

CNC EX, LLC dba Ferrari of Charlotte

Location:

416 Tyvola Road, Charlotte, North Carolina 28217

Responsible for co‑managing, along with dealership General Managers, e‑commerce, social media, and reputation management processes with the dealerships in the assigned geographic region. This position advises dealerships on opportunities to help the store excel in social media and coordinated dealership efforts to improve Search Engine Optimization, Search Engine Marketing, Reputation Management, and Social Media efforts of the dealerships.

This job has no direct supervisory responsibilities.

• Develops and executes project plans for constructing e‑Commerce business applications.
• Participates in problem definition and analysis, and preparation of client presentations.
• Develops e‑Commerce business solutions by interfacing with the client and internal resources.
• Gathers, analyzes, and makes recommendations based on customer data that improve the organization’s operating efficiencies and costs.
• Acts as the team subject matter expert and coordinates with business partners when more outside information is needed.
• Monitors manufacturer website compliance.
• Manages vendor relationships as they relate to internet initiatives.
• Oversees dealerships Social Media and Reputation Management planning and management.
• Measures and reports on ROI for the dealerships.
• Prepares schedules to help coordinate our efforts to improve SEO, SEM, Reputation Management and social media of Hendrick dealerships.
• Performs benchmarking of current digital performance at each dealership and maintains documentation to track dealership progress.
• Manages Social Dealer platform including daily monitoring of social media and reputation management utilizing the Social Dealer platform.
• Performs weekly audits of all review sites to ensure all reviews not tracked by Social Dealer are logged.
• Performs monthly review of SEO, web traffic and action items.
• Prepares quarterly digital performance summary reports reviewing SEO, Reputation Management/Brand Identity and Social Media.
• Hosts monthly conference call to review digital performance as a group and share ideas.
• Trains dealership personnel on e‑Commerce initiatives.
• Maintains dealership reports.
• Maintains CSI at or above company standards.
• Maintains an organized, clean and safe work area.
• Participates in required training.
• Follows safeguards rules and regulations.
• Demonstrates the company’s core values.
• Complies with company policies and procedures.
• Observes all federal, state, local and company safety rules and regulations in the performance of duties.
• Other duties as assigned.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with medical conditions to perform the essential functions.

• GED
• High School Diploma
• Associate Degree
• Bachelor Degree
• Master Degree
• Doctorate Degree

• Accounting
• Automotive
• Business
• Human Resources
• Information Technology

• Up to 3 years
• 3‑5 years
• 5+ years

Previous marketing experience. In-depth knowledge of e‑Commerce marketing tools and strategies including Pay Per Click Management, keywords, Search Engine Optimization, Search Engine Marketing is essential. Position also requires knowledge of BDC and CRM tools and processes.

Valid Driver’s License.

Advanced computer skills in Microsoft Office products. Strong knowledge of various social media tools including Facebook, Twitter, and other third‑party applications used by dealerships.

Ability to understand and follow instructions. Ability to communicate effectively with customers and company personnel.

The position requires regular and predictable attendance. Scheduled shifts may include evening hours, weekends, and holidays.

While performing the duties of this job, the employee is regularly…