Director, Tealium Digital Data & Analytics Strategy

Job Category:
Data Analytics

Compensation Overview:
The annual base salary range for this position is $ - $. The actual salary will be determined by factors such as scope, complexity, location, skills, education, training, credentials and other conditions of employment. Employees are also eligible for performance‑based cash incentive awards.

At Travelers, we focus on expanding the application of data and analytics beyond managing risk. The Digital Analytics team builds solutions that turn digital interactions into actionable insights through sophisticated analytics platforms, personalization capabilities, and privacy‑compliant data collection strategies. As the Director of Digital Analytics, you will lead the strategic direction of enterprise digital analytics capabilities and ensure technical solutions align with long‑term business partner roadmaps.

• Accountable for the planning, objectives, and milestones for long‑term digital analytics strategy, including dependency mapping across web development, data engineering, and business intelligence teams and implementation timelines.
• Drive adoption of digital analytics solutions among business partners, including Google Analytics4 implementation, Tealium tag management optimization, audience segmentation through Audience Stream, real‑time data streaming via Event Stream, and website personalization initiatives.
• Focus on digital analytics capabilities needed to achieve customer experience, conversion optimization, and personalization goals across business lines.
• Lead intake of digital analytics business demand and assess value to ensure alignment to long‑term digital transformation roadmaps.
• Work with business partners to design a comprehensive digital analytics portfolio that addresses customer journey optimization, attribution modeling, and performance measurement objectives.
• Partner with leaders across Personal Insurance, Business Insurance, Claims, and other lines of business to assess and adopt new digital analytics and personalization capabilities.
• Oversee implementation and optimization of the technology stack, including One Trust cookie consent management and ObservePoint data quality auditing.
• Ensure team structure and skills are sufficient to deliver and maintain digital analytics value over time, covering client‑side and server‑side tag management, data layer implementation, and cross‑platform measurement.
• Balance dependencies with software engineering and data engineering teams to meet value delivery plans.
• Ensure all digital analytics implementations comply with regulatory requirements including CCPA, CPRA, and GDPR.
• Provide technical use cases for digital analytics tool assessment and vendor evaluation.
• Coach and aid in skill development of the team, including team leaders, in advanced digital analytics methodologies and emerging privacy‑first measurement approaches.
• Align digital analytics solution design to enterprise data management, security, and governance controls while maintaining measurement accuracy and customer privacy.

• Strong technical understanding of digital analytics platforms, tag management systems (Tealium iQ, Google Tag Manager), customer data platforms (Tealium Audience Stream), and integration with enterprise data ecosystems.
• Hands‑on experience with Google Analytics4, Tealium iQ, and server‑side data collection methodologies.
• Deep expertise in privacy‑compliant data collection strategies and regulatory frameworks (CCPA, CPRA, GDPR).
• Excellent communication skills and ability to translate complex digital analytics concepts into business value propositions.
• Ability to quickly understand Travelers' business strategy and plan digital analytics objectives to align with enterprise goals and customer experience initiatives.
• Experience with website personalization platforms, A/B testing tools, and conversion optimization methodologies.
• Proven ability to set digital analytics and customer data strategies that drive measurable business outcomes.
• Experience managing cross‑functional relationships with software engineering, data engineering, and business intelligence…