Executive Director Analytics Business Partner – Media Investment; m​/w​/d

Analytics & Revenue Management Position

Publicis Media is the world's second largest media agency network and part of the French communications group Publicis Groupe. As a global holding, Publicis Media lives through its global agency brands Zenith, Starcom, and Spark Foundry, which manage and constantly develop the customer business in strategic communication consulting in over 100 countries. In addition, central specialist teams at Publicis Media support the clients of the agencies in the areas of data and technology, analytics and insights, research, content, performance, buying, and business development.

In this position, you have the professional, strategic, and personal responsibility for the area of investment analytics and you are responsible for the controlling-relevant analysis of sales, revenue, and investment data. You define the overall analytics agenda and act as a strategic business partner between controlling, investment, product, and services.

You lead your team as a disciplinary leader, manage analytical value creation along central business goals, and are significantly responsible for performance management, revenue optimization, governance, and sustainable scaling of analytical solutions.

• Responsibility for sales, revenue, and investment analyses including goal definition, control logics, and company-wide performance tracking
• Derivation of strategic measures for revenue, margin, and profitability optimization at the company, customer, and product level
• Development and evaluation of business cases, scenario analyses, forecasts, and investment decisions
• Responsibility for pricing, margin, and efficiency logics as well as for the economic evaluation of new business, product, and monetization models
• sparring partner in strategic growth, transformation, and investment decisions

• Definition of the overall analytics and performance tracking strategy
• Ownership for controlling-relevant KPIs, management dashboards, and executive reports
• Ensuring consistent KPI definitions, governance structures, and analytical quality standards
• Translation of complex data and business models into clear decision and action templates for executives
• Steering and prioritization of analytics use cases according to business impact and strategic relevance

• Responsibility for the further development of the analytics, BI, and reporting landscape
• Close cooperation with product, data, and tech leadership in tool decisions
• Establishment of efficient, scalable, and governance-compliant analysis, reporting, and automation processes
• Definition of standards, best practices, and guidelines in the analytics environment
• Ensuring regulatory, financial, and procedural compliance

• Disciplinary and professional leadership, development, and scaling of the analytics team
• Building high-performance structures, clear role models, and sustainable talent and succession planning
• Steering cross-area and cross-country projects with high management visibility
• Moderation of executive reviews, steering committees, and strategic decision formats
• Central sparring partner for management, department heads, and international stakeholders

We are looking for

• Successfully completed degree in business administration, controlling, finance, business informatics, mathematics, or comparable
• Many years of relevant professional experience in controlling, analytics, revenue management, or investment in media, agency, or platform environments or with the marketer
• Deep understanding of P&L logics, business models, performance management, and commercial decision-making
• Very high analytical, strategic, and economic competence
• Very good Excel skills
• Deep understanding of modern BI, analytics, and data architectures (e.g., Power BI, Tableau)

• Several years of leadership experience with disciplinary responsibility
• Strong executive presence and ability to act confidently at the top management level
• Strong entrepreneurial thinking with a clear focus on results and impact
• High decision-making ability, assertiveness, and sense of responsibility
• Ability to manage complex organizations, stakeholder interests, and priorities confidently
• Inspiring leadership style with a focus on development, performance, and cooperation

We offer

• Development with digital learning platform
• Individual career perspectives, structured development
• Extensive national and international development programs
• Open feedback culture with structured performance management
• Mentoring program

• Global work possible
• Up to 6 weeks per year

• Hybrid working model
• Working at all our Publicis Media locations:
  Berlin, Düsseldorf, Frankfurt am Main, Hamburg, and Munich
• Flexible working hours
• The "Notfallmamas" - emergency childcare
• Subsidy for Germany ticket and business bike

• Overtime compensation
• 30 days of…