Executive, Brand

Key Responsibilities

• Implement marketing activities to achieve effective communication and expand brand awareness to target consumers based on agreed plan and budget.
• Identify opportunities for activating brand to new channels and/or consumer segments to expand awareness
• Work closely with all functions to communicate a coherent brand identity in merchandizing and promotion activities and execute brand activities on time.
• Regularly monitor and analyze own brand and competitors’ performance in the market in order to continuously provide insightful updates and recommendations to line manager.
• Monitor and collect relevant market data including market trends and new development and utilize information for brand improvement
• Monitor and collect necessary data and survey of the market, providing insight information on existing and/or emerging consumer trends to support Brand Manager for the development of annual plan and budget.
• Submit competitive report on both ATL and BTL activities as well as a monthly monitoring report (signage, POSM, premium products, etc.)
• Other tasks assigned by superior.

• Education:
  • Bachelor Degree in Business Administration, or an equivalent degree.
• Experiences:
  • Minimum three years’ experience in marketing role or similar role in FMCG manufacturing
• Skills and knowledge:
  • Good interpersonal and communication skills
  • Good in English, both oral and written
  • PC literate – Microsoft Office – Word, Excel and Power Point