Senior Media Planner

At MOI Global, we don't just do marketing, we drive measurable B2B growth. We connect ambitious brands with the audiences that matter through data-led media strategy, intelligent storytelling, and precise execution. From our Singapore hub, we lead media excellence across APAC, collaborating closely with global teams to deliver performance-focused solutions that move the needle.

We are seeking a high-performing Senior Media Planner to join our Singapore team. This role is ideal for someone who owns results end-to-end, from strategic planning and budget allocation to activation, optimisation, and performance reporting. You will be accountable for delivering against KPIs, optimising media investment, and partnering with clients to turn insight into sustained business impact, while guiding junior talent to consistently raise performance standards.

The Senior Media Planner is responsible for developing, executing, and presenting high-performing, insight-led media solutions for assigned client accounts. This role combines strategic thinking with hands‑on delivery across planning, buying, optimisation, and performance reporting, ensuring media strategies are aligned to client objectives and deliver measurable impact.

Working closely with client services and internal specialists, you will lead media strategy development across multiple digital channels including programmatic, paid search, paid social, and content syndication while acting as a trusted client partner and a mentor to Media Planners, Junior Media Planners, and Ad Operations team members.

• Lead strategic media planning initiatives, including audience development, channel and budget allocation, and media mix scenario planning.
• Develop clear, compelling media recommendations and high-quality planning decks that articulate insight, rationale, and expected outcomes.
• Utilise syndicated research, data, and insights to support media strategy development and RFP responses.
• Maintain a strong understanding of client marketing objectives, creative strategy, product positioning, and audience media behaviours.

• Independently lead internal and external performance, optimisation, and strategic presentations.
• Attend and actively contribute to ongoing client meetings, confidently engaging with both middle‑management and executive‑level stakeholders.
• Build trusted, collaborative relationships with clients through proactive communication and solutions‑oriented servicing.

• Assume full ownership and accountability for campaign planning and execution across assigned client accounts.
• Build, launch, and manage digital media campaigns, ensuring adherence to approved media plans and quality standards.
• Lead end-to-end coordination of approved media buys, including IO creation, vendor negotiation, trafficking oversight, creative delivery, reporting, and optimisation.
• Monitor campaign performance closely, owning optimisation decisions and ensuring delivery against KPIs and vendor commitments.
• Ensure ongoing campaign maintenance, quality control, and alignment with overall media objectives.

• Actively participant in account status meetings and internal planning sessions.
• Support the billing process by reviewing, confirming, and finalising Media Planner and Junior Planner inputs.
• Adopt and help drive new processes, tools, or workflow enhancements to ensure consistency and scalability across regions.
• Prepare accurate, insightful client-facing media performance and reporting documentation.

• Mentor and guide Media Planners and Junior Media Planners, supporting their technical and professional development.
• Review and quality‑check work completed by junior team members, ensuring accuracy, effectiveness, and strategic alignment.
• Support interviewing, onboarding, training, and performance evaluation activities as required.
• Act as a collaborative, solutions-focused role model within the media team.

• Gather, analyse, and interpret marketing, industry, and consumer insights to inform media planning and…