Art Director

At Gabb, we're on a mission to bring back the magic of childhood.

Think outdoor adventures and real connections! We create safe tech that lets kids be kids, even in a digital world. Why? Because families deserve to stay connected without sacrificing safety. Our team is full of optimistic folks who love a good challenge (and having fun!). Join us as we champion a fearless approach to safe tech and help build a brighter future for families everywhere.

Gabb gives families a better choice for their kids’ first technology. Our product portfolio spans purpose-built hardware—Gabb Phones and Gabb Watches—alongside digital services including Gabb Music and Music+. Everything we build is designed to let families introduce technology in steps, giving kids connection without the harms of a fully open smartphone. We’re a fast-growing, mission-driven company headquartered in Lehi, Utah, with a team that genuinely loves what we do and why we do it.

Gabb is hiring an Art Director to own the visual direction of the brand across every place a family meets us — product, packaging, web, social, email, paid media, and retail. You will set the creative standard, lead the design team, and turn brand strategy into work that earns parents’ trust on sight.

This is a builder’s seat. You will bring order and ambition to the creative systems supporting growth. You will define the visual language, establish the workflows and templates that keep quality high as volume scales, and raise the bar on every asset that carries the Gabb name. You will balance brand integrity with performance — creative that looks unmistakably like Gabb and moves the numbers that matter.

You will report to Sr Director of Marketing & Creative and partner across marketing, product, and retail. You will lead a team of designers, mentor their craft, and stay close enough to the work to shape it directly. The right person is a brand steward and a hands‑on creative leader — equally comfortable defining a system and refining a single frame.

• Define and enforce the visual direction of the Gabb brand across all customer touchpoints.
• Develop creative concepts, visual systems, and campaign direction aligned to business objectives.
• Lead creative execution for marketing initiatives, product launches, promotions, and brand campaigns.
• Maintain brand standards across every creative output; review and approve assets before publication or production.

• Direct creative work across business functions and channels — advertising, landing pages, email, social, packaging, and marketing collateral.
• Ensure every asset balances performance goals with brand integrity.
• Support scalable asset production, versioning, and creative testing as volume grows.

• Lead, mentor, and develop the design team; establish creative standards, workflows, and expectations.
• Build and maintain creative systems, templates, and brand frameworks that improve consistency and efficiency.
• Own digital asset management — keep assets organized, accessible, and version‑controlled.
• Provide direction and feedback on motion graphics and animation.

• Partner with stakeholders across the business to understand needs, develop creative solutions, and present concepts.
• Manage multiple projects simultaneously while meeting deadlines and competing priorities.

• Use performance data, testing insights, and customer feedback to sharpen creative effectiveness; champion experimentation and optimization across channels.
• Evaluate and implement AI‑powered creative tools and workflows that improve creative efficiency and output, following company guidelines for responsible AI use.

• Bachelor’s degree in Graphic Design, Visual Arts, Marketing, or a related field.
• 8+ years of professional design experience, including 2+ years in a creative leadership role.
• A strong portfolio demonstrating expertise across branding, advertising, print, and digital design.
• Advanced proficiency in Figma, Adobe Creative Suite, Google Workspace, and…