Digital Content Specialist

The Digital Content Specialist is responsible for managing and executing the Property Owners Association's digital content strategy across all online platforms. This position creates, publishes, and optimizes engaging content that promotes the community, supports organizational initiatives, increases audience engagement, and generates qualified leads.

The ideal candidate is highly organized, creative, detail-oriented, and experienced in content management systems, social media publishing, digital communications, and analytics. This position focuses on content strategy and execution rather than website development or programming.

Digital Content Management

• Manage and maintain digital content across the POA website, landing pages, email platforms, and social media channels.
• Create, update, and publish website content using the organization's Content Management System (CMS).
• Build and maintain campaign-specific landing pages to support marketing initiatives, events, lead generation, and promotional campaigns.
• Ensure all digital content is current, accurate, visually engaging, and aligned with the POA brand standards.
• Coordinate content updates with internal departments to ensure timely communication of organizational news, events, amenities, and programs.
• Maintain an organized digital content calendar across all communication channels.

Social Media Management

• Develop and execute daily content across Facebook, Instagram, Linked In, Tik Tok, You Tube, X (Twitter), and emerging platforms.
• Schedule, publish, and monitor social media content using approved management platforms.
• Create engaging written, graphic, photo, and video content that promotes community amenities, lifestyle, events, and organizational initiatives.
• Monitor community engagement and respond to comments, questions, and messages consistent with organizational communication guidelines.
• Track social media trends and recommend new content opportunities to increase reach and engagement.
• Provide live social media coverage during major community events.
• Develop and execute daily content across Facebook, Instagram, Linked In, Tik Tok, You Tube, X (Twitter), and emerging platforms.
• Schedule, publish, and monitor social media content using approved management platforms.
• Create engaging written, graphic, photo, and video content that promotes community amenities, lifestyle, events, and organizational initiatives.
• Develop, launch, and manage paid social media advertising campaigns across Meta, Linked In, Tik Tok, and other approved platforms to support organizational goals, events, visitor attraction, membership initiatives, and lead generation.
• Build targeted audiences using demographic, geographic, behavioral, interest-based, lookalike, and retargeting strategies to maximize campaign performance.
• Monitor campaign performance and optimize budgets, creative assets, audience targeting, and ad placements to improve reach, engagement, conversions, and return on investment (ROI).
• Prepare and present campaign performance reports that include key metrics such as impressions, reach, engagement, click-through rates, conversions, cost-per-click (CPC), cost-per-lead (CPL), and return on ad spend (ROAS), while providing recommendations for continuous improvement.
• Monitor community engagement and respond to comments, questions, and messages consistent with organizational communication guidelines.
• Track social media trends and recommend new content opportunities to increase reach and engagement.

Content Creation

• Website pages
• Landing pages
• Blogs
• Social media
• Digital advertisements
• Capture photography and video content throughout the community.
• Edit short-form videos and promotional content for digital channels.
• Create graphics and visual assets using approved design software.

Digital Marketing and Revenue Support

• Assist with planning and execution of digital marketing campaigns.
• Coordinate digital promotions and ads supporting:
  • Community events
  • Membership initiatives
  • Digital Business ads sold
  • Visitor programs
  • Golf promotions
  • Recreation programs
  • Real estate initiatives
• Assist in managing paid digital advertising campaigns across Meta, Google, and other approved digital platforms.
• Support audience segmentation, remarketing efforts, and campaign optimization.
• Create ads for alternative platforms including streaming apps and radio content.

Analytics & Reporting

• Monitor website and social media analytics.
• Track key performance indicators including:
  • Website traffic
  • Landing page conversions
  • Email performance
  • Social media engagement
  • Audience growth
  • Campaign performance
• Prepare monthly reports highlighting digital performance and recommendations for continuous improvement.
• Utilize Google Analytics, Meta Business Suite, and related reporting tools to evaluate content effectiveness.

Creative & Brand Support

• Assist with digital marketing assets including:
  • Social media graphics
  • Digital advertisements
  • Event promotions
  • Email graphics
  • Digital signage
  • Promotional materials
• Ensure brand consistency across all digital communications.
• Contribute to…