WTOL Account Manager
Listed on 2026-07-04
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Sales
Account Manager, Client Relationship Manager
Location: Toledo
At WTOL-11
, a TEGNA-owned CBS affiliate in Toledo, OH
, the Account Manager supports Account Executives’ sales efforts by taking ownership of fulfillment so the AE can focus on building client relationships. The role manages the day‑to‑day responsibilities of accounts to ensure proper implementation of solutions, drives sales through superior customer service across Broadcast Television and Digital, and aims to retain and grow business.
- Provide support to assigned Account Executives on post‑sale activity including campaign implementation, maintenance, and review.
- Interact daily with existing advertising agencies and direct clients, maintaining client schedules on television and digital and handling special projects and promotions.
- Collaborate with Account Executives, Marketing Director, Research Director, and Creative Services to support client needs.
- Attend sales meetings and trainings to stay informed about products, services, and company offerings to articulate to clients when appropriate.
- Partner with designated Account Executives to identify new or incremental revenue based on campaign results.
- Assist designated Account Executives with contract maintenance, generating avails, traffic, make‑goods, collection, and overall customer service.
- Track clients’ audience delivery using ratings, impressions, client KPIs, and campaign fulfillment.
- Coordinate with the team to set up new customer accounts, contracts, order entry, and revisions.
- 1 to 3 years of account management in a professional, fast‑paced media sales environment.
- Track record of successfully retaining and growing clients.
- Knowledge of marketing solutions, including broadcasting and digital advertising, is preferred.
- Knowledge of Google Analytics and advertising solutions is highly desirable.
- Prior experience using CRM systems and MS Office suite.
- Ability to make independent decisions and solve problems to support customer needs.
- Self‑motivation and willingness to work as a team player.
- Creative, flexible, and adaptable to evolving priorities.
- Detail‑oriented with ability to handle and prioritize multiple tasks to meet deadlines.
- Strong written and verbal communication, organization, and time‑management skills.
TEGNA offers comprehensive benefits to safeguard the physical, mental, and financial health of employees and their families. Benefits include two medical plan options through Blue Cross Blue Shield of Texas for full‑time and part‑time employees, dental and eye care coverage, fertility, surrogacy, and adoption assistance, disability and life insurance, a 401(k) program with matching contributions, nine free virtual doctor’s appointments, twelve free annual therapy sessions, generous PTO, and nine paid holidays per year.
EEOStatement
TEGNA Inc. is a proud equal opportunity employer. We value and consider applications from all qualified candidates regardless of race, color, religion, national origin, sex, gender, age, marital status, disability, medical condition, or any other basis protected by federal, state, or local law. TEGNA will accommodate qualified individuals with disabilities in accordance with applicable law.
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