National Sales Manager

We are having an excellent job opportunity for the National Sales Manager ( Non
- Foods ) position with a leading company into FMCG

Organization: Leading FMCG Company

Experience: 15 yrs - 20 yrs

• Only people from Packaged Food / FMCG / Non-Food / Soaps & Detergents, and who are willing to relocate to Bangalore.
• Distributor Expansion – strengthen partnerships with key customers and stakeholders.
• Manage the sales team and ensure that sales goals are met.
• Ensure efficient resource allocation to meet sales targets.
• Inventory Management – monitor sales activity and provide regular reports to senior management.
• Oversee promotional activities, sales initiatives, and operational processes.
• Ensure the achievement of the top line for the assigned product category and drive sales through market penetration and expansion.
• Provide training and support to the sales team to improve their skills and productivity.
• Market Expansion & Penetration – select towns and review the status on distribution monthly, attach incentives for new distributor opening.
• Collaborate with marketing, sales, supply chain, and finance teams.
• Expand width and depth of distribution along with ensuring proper visibility and shelf space for principals.
• Design sales strategy branch-wise for the brand.
• Forecast and budget sales for the brand branch-wise.
• Conduct market research and manage new product launches.
• Position pricing with ATL & BTL support from principals to determine product success.
• Explore expansion opportunities through continuous market research.
• Possess a good understanding of the market and competition.
• Achieve key financial targets including Net Sales Value, Operating Profit, Operating Cost Control, and market share.
• Maintain appropriate stock levels at customer point, distributor point, and CFA.