Email Marketing Manager

D.R. Horton, Inc., the largest home builder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The company also provides mortgage financing and title services for home buyers through its mortgage and title subsidiaries.

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The right candidate will be responsible for the strategy, execution, and performance of email marketing campaigns across national and multi-market operations. This role oversees campaign development, template governance, deployment processes, and performance reporting to support lead generation, customer engagement, and marketing effectiveness.

• Develop and manage email marketing strategies and campaign calendars aligned with national initiatives and division-level priorities.
• Oversee end-to-end campaign execution, including briefing, copy development, design coordination, template usage, and deployment.
• Maintain and govern email template libraries to ensure brand consistency, scalability, and efficient campaign execution.
• Establish and enforce quality assurance processes, including rendering validation, link testing, suppression management, and tracking accuracy.
• Coordinate campaign scheduling with lifecycle and automated marketing programs to optimize timing and prevent audience overexposure.
• Partner with division and marketing teams to gather content, assets, and campaign requirements for timely execution.
• Develop and maintain campaign production workflows and documentation to support scalability and process consistency.
• Monitor and analyze campaign performance, including engagement and conversion metrics, and implement improvements to optimize results.
• Collaborate with marketing, CRM, and analytics teams to align email campaigns with broader demand generation strategies.
• Maintain documentation of campaign processes, templates, and reporting standards.
• Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company.

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of email marketing experience, including campaign execution and performance management.
• Experience managing campaign calendars and multi-campaign deployments.
• Advanced knowledge of email marketing platforms, campaign deployment processes, and deliverability best practices.
• Demonstrated skill with campaign execution, quality assurance, and performance analysis.
• Ability to manage multiple campaigns and deadlines while maintaining accuracy and consistency.
• Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applications.
• Fit for 8-hour workday requirements: use of hands, vision, hearing, etc. (functional job requirements).

• Experience with email marketing platforms and automation tools.
• Experience with HTML/CSS for email template troubleshooting.
• Experience with campaign tracking methodologies, including UTM parameters.

• Medical, Dental and Vision.
• 401(K).
• Employee Stock Purchase Plan.
• Flex Spending Accounts.
• Life & Disability Insurance.
• Vacation, Sick, Personal Time and Company Holidays.
• Multiple voluntary and company-provided benefits.