Senior Product Manager-Smart Marketing

ikon Technologies is an innovative solutions provider for the automobile industry. We strive to be the trusted partner of franchise dealers by providing reliable, user-friendly, connected car applications and services to help save time, enhance profit, and build lasting relationships with customers. Our commitment to provide the unwavering support and the highest quality solutions on the market which sets us apart.

Ikon Technologies is seeking a Technical Product Manager to lead our B2B2C AI-driven platform, Smart Marketing — a multi-tenant messaging and lifecycle engagement system serving hundreds of independently operated dealerships.

This is not a traditional marketing role. This is a platform ownership role responsible for building and scaling messaging infrastructure across SMS, Apple Business Messages, in-app channels (mobile and web), lifecycle automation, and retention-based offers.

The ideal candidate has experience building SaaS platforms in multi-tenant environments and can translate messaging systems, automation workflows, APIs, and compliance requirements into scalable product architecture that drives measurable revenue impact.

• Own and execute the product roadmap for Smart Marketing, aligning platform capabilities with company growth objectives
• Design and scale messaging orchestration across SMS, Apple Business Messages, and in-app communication channels
• Partner with engineering to define APIs, event-driven triggers, data pipelines, and multi-tenant configuration frameworks
• Implement opt-in governance, suppression logic, and compliance controls (including TCPA and channel-level consent)
• Build and manage a structured Template Library for dealership lifecycle communications, including service reminders, OEM maintenance triggers, appointment confirmations, offers, warranty notifications, and post-service follow-ups
• Convert high-performing campaigns into reusable, scalable system templates with governance standards
• Drive measurable improvements across the retention funnel (Response → Appointment → Service Completion → RO Revenue)
• Define experimentation frameworks, A/B testing protocols, and performance dashboards to optimize conversion and retention
• Partner cross-functionally with finance, operations, engineering, legal, and design teams to align messaging strategy with scheduling, loyalty, and service workflows
• Lead product readiness and expansion of Apple Business Messages and additional strategic communication channels

• 5–8+ years of Product Management experience within SaaS, platform, or lifecycle engagement environments
• Proven experience building messaging, CRM, notification, or automation-based systems
• Strong systems thinking across APIs, automation workflows, event-driven architecture, and data modeling
• Experience operating in multi-tenant or B2B2C product environments
• Strong analytical mindset with experience in funnel metrics, experimentation, retention analytics, and performance measurement
• Demonstrated ability to lead cross-functional execution across engineering, design, data, compliance, and operations
• Experience with messaging platforms such as Apple Business Messages, Twilio, RCS, Whats App, or similar is preferred
• Experience in automotive, fintech, regulated communications, or high-compliance environments is a plus