Digital Marketing Architect: AI-Powered

Our client is seeking a Digital Marketing Manager to own and execute the digital marketing strategy across social, search, and AI-driven channels. They will plan and run campaigns, manage budgets, and turn data into strategic actions; working closely with sales and product teams, marketing agencies and customers to drive brand awareness and qualified leads. The ideal candidate is hands-on, data-driven, and able to apply emerging AI tools to scale what works.

This role is on-site in Arlington, TX and reports to the Vice President.

Responsibilities

• Own the digital marketing strategy across paid, organic, social, and search channels
• Develop and manage social media strategy and content calendars across Linked In, Instagram, Facebook, X, You Tube, and Tik Tok to grow engagement and brand awareness
• Manage sports partnerships with teams and organizations being sponsored
• Plan and manage SEM/SEO programs. Paid search, on-page, technical, and content SEO to drive qualified traffic and leads
• Apply AI marketing tools for content creation, audience targeting, personalization, campaign optimization, and workflow automation; pilot and scale new AI capabilities
• Build and optimize digital campaigns and landing pages that generate and nurture leads
• Track, analyze, and report on KPIs (traffic, CPL, CAC, ROAS, conversion) using GA4 and platform dashboards
• Collaborate with internal teams and external agencies to align campaigns with business goals and promote product launches and dealer programs
• Manage digital marketing budgets and report ROI

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or equivalent experience
• 4+ years of digital marketing experience, ideally in B2B, or consumer brands.
• Experience in Sport Marketing management.
• Expert-level proficiency with generative AI platforms (Claude, OpenAI, Gemini, etc.) and a deep, current understanding of the evolving AI landscape
• Hands-on SEM/SEO expertise:
  Google Ads, Google Search Console, and SEO tools
• Proven social media strategy and management across major platforms
• Strong analytics skills: GA4, dashboards, and A/B testing
• Familiarity with marketing automation/CRM
• Excellent verbal and written communication, strong organizational skills, and the ability to manage multiple campaigns and projects