Sr. Corporate Marketing Specialist

This position is accountable for producing the following results:

• Develop and manage a content and campaign strategy that aligns with First Rate’s brand.
• Support decentralized business lines with scalable, segmented campaign frameworks.
• Enhance brand visibility, consistency, and engagement across all channels.

• Develop and oversee implementation of the business line content strategy.
• Partner with business lines to support go-to-market strategies.
• Maintain brand messaging alignment across segments and platforms.

• Execute marketing campaigns in partnership with business lines.
• Manage an editorial calendar across blogs, case studies, emails, and lead-gen materials.
• Track and analyze campaign performance and provide recommendations to business lines and leadership.
• Ensure brand consistency and messaging integrity in all externally facing materials.
• Review and update white papers, media kits, press content, and manage media inquiries.
• Oversee and update website content aligned with campaigns and brand strategy.
• Manage social media and digital engagement across platforms.
• Create sales and marketing collateral (e.g., one-pagers, brochures).
• Collaborate with internal and external designers and editorial vendors.
• Partner with the fractional CMO and Corporate Brand Specialist to ensure alignment on brand and messaging.
• Partner with the Corporate Systems Operations Manager to support sales enablement tools, especially
  
  Salesforce.
• Manage external brand perception across all client-facing channels and assets
• Assess marketing and sales enablement tools and strategies to support BL GTM Execution
• Everything else as needed

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 4-6 years of progressive experience in B2B marketing, preferably in fintech, SaaS, or professional services.
• Proven success leading multi-channel marketing campaigns, including digital, content, and email marketing.
• Strong experience with SEO strategy, website content management, and editorial oversight.
• Hands-on experience with Salesforce CRM and marketing automation platforms (e.g., Hub Spot Pardot,).
• Skilled in developing go-to-market strategies, product positioning, and marketing collateral for distinct market segments.
• Proven ability to collaborate with sales teams and product owners to align marketing initiatives with business objectives.
• Comfortable managing relationships with designers, agencies, and content vendors.
• Strong writing, editing, and storytelling skills — especially for case studies, press releases, and white papers.
• Experience in brand governance and visual identity execution.
• Familiarity with social media content strategy and engagement metrics.
• Ability to analyze campaign performance and communicate insights using tools like Google Analytics, Hub Spot, or Tableau.

• Experience working in a decentralized or matrixed marketing organization.
• Familiarity with fractional CMO models or cross-functional leadership partnerships.
• Exposure to global marketing efforts or brand localization strategy.

• Strategic thinker with a bias for action
• Strong project management and organizational skills
• Collaborative and adaptable communicator
• Able to operate independently while aligning to enterprise brand goals
• Passion for innovation and continuous improvement