Social Media Engagement Specialist at University of Texas at Arlington Arlington, TX

Social Media Engagement Specialist will be a customer‑service dynamo to pioneer UTA's social community management on Meta platforms (Facebook, Whats App, etc.), X, Linked In, and Reddit. You'll be the go‑to voice replying to posts and comments, building processes from scratch to address community needs, and crafting response strategies that embody our Maverick grit. Using sentiment and brand tracking, you'll spot trends—like campus parking woes or game‑day buzz—and turn them into wins.

This is a trailblazing role for someone ready to roll up their sleeves and make it happen.

• Monitor and respond to comments, mentions, and posts across UTA's social platforms in real time, delivering on‑brand replies that spark connection.
• Create response guidelines and tone‑of‑voice strategies, tailoring them for Meta's casual chats, X's quick takes, Linked In's polish, and Reddit's depth.
• Tap sentiment analysis and brand tracking tools (e.g., Sprout Social, Brandwatch) to read the room, catch trending topics, and flag risks or opportunities.
• Share community feedback and sentiment insights with leadership, pitching ideas to sharpen our online edge.
• Partner with Marketing, Messaging, and Engagement, Admissions, Student Affairs, Alumni, and campus marketers to sync responses with UTA's goals.
• Build and refine a process—starting from zero—to elevate community needs (e.g., student registration woes, alumni event questions) to the right teams fast.
• Perform other duties as assigned.

• Associate's degree in communications, marketing, or a related field.
• Two (2) years of social media or community management experience, ideally in a customer‑facing role.

• Bachelor's degree in communications, marketing, or a related field.
• Experience using tools like Hootsuite, Sprout Social, or Brandwatch, using data to steer the ship.

• Demonstrated skill in managing and engaging across multiple social media platforms (Meta, X, Linked In, Reddit).
• Ability to adapt tone, voice, and messaging style effectively to suit each platform's unique audience and norms.

Benefits eligible: yes.

It is the policy of the University of Texas at Arlington to conduct a criminal background check on any applicant who is under final consideration for employment with the University.

The University of Texas at Arlington is committed to providing an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression.

Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally‑protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University's compliance with this policy.

The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 817‑272‑5554 or email ADADocs.