Team Lead, Product Marketing Manager

As a Team Lead, Product Marketing for Bloomberg INDG, you will lead the product marketing strategy for a defined business unit, acting as both a strategic leader and hands‑on “player‑coach.” You will be responsible for shaping and executing a cohesive go‑to‑market vision across a suite of products, ensuring alignment to a clearly defined ICP and buyer persona.

In this role, you will guide and develop a team of product marketers while directly contributing to high‑impact initiatives. You will connect complex product capabilities to customer needs, ensuring consistent positioning, messaging, and storytelling across the portfolio. Your leadership will ensure that individual products work together as an integrated solution, driving stronger market differentiation, customer adoption, and revenue growth.

Working closely with Product, Sales, and Marketing leadership, you will elevate the role of product marketing as a strategic partner—bringing clarity to complexity, aligning teams around the customer, and building scalable, repeatable go‑to‑market excellence.

• Own and drive the end‑to‑end product marketing strategy for a business unit, aligned to organizational goals and growth priorities.
• Define and operationalize a clear ICP and buyer persona strategy, ensuring all products within the suite are positioned cohesively.
• Establish unified messaging and value propositions across the portfolio, balancing product‑level differentiation with suite‑level storytelling.
• Act as a strategic advisor to Product and GTM leadership, influencing roadmap, packaging, and commercialization decisions.

• Lead, mentor, and develop a team of product marketers, fostering a high‑performance, customer‑centric culture.
• Provide coaching on core PMM disciplines, including positioning, messaging, and go‑to‑market execution.
• Set clear goals, priorities, and success metrics for the team, ensuring alignment with business objectives.
• Act as a hands‑on contributor for priority launches, strategic initiatives, and complex messaging challenges.

• Oversee and guide go‑to‑market strategies across multiple products, ensuring coordinated and scalable execution.
• Partner with Sales, Product, and Demand Generation teams to drive successful launches, feature releases, and campaigns.
• Identify cross‑product use cases and workflows that strengthen the value of the overall solution.
• Ensure consistent, persona‑driven narratives across all customer touchpoints.

• Direct the development of high‑impact, sales‑ and marketing‑ready content across the product suite (e.g., product briefs, solution narratives, case studies, demos).
• Ensure content reflects a cohesive story for the target buyer, not just individual product features.
• Elevate the quality and consistency of messaging across channels, from top‑of‑funnel campaigns to late‑stage sales materials.

• Provide product‑oriented materials to support the sales cycle, including customer presentations, one‑pagers, and objection‑handling documents.
• Equip sales and events teams with competitive positioning and tailored content to address market challenges at in‑person and virtual events.

• Lead the synthesis of market, customer and competitive insights to inform strategy and positioning.
• Ensure insights are translated into actionable guidance for Product, Sales, and Marketing teams.
• Partner with Product Management to ensure the voice of the customer is reflected in roadmap decisions.

• Serve as the central connector across Product, Sales, Demand Generation, Customer Success, and Strategy teams.
• Drive alignment on priorities, messaging, and execution across stakeholders.
• Represent the business unit and product suite in executive discussions, customer engagements, and industry events.

• Bachelor’s degree or equivalent experience.
• 7‑10+ years of technical product marketing experience, preferably in SaaS or subscription B2B solutions.
• Demonstrated experience leading product marketing for a portfolio or multiple…