Channel Marketing Manager

What You’ll Be Doing

The Channel Marketing Manager, NA & ANZ will play a central role in strengthening and expanding our channel partner ecosystem across the region. This position is responsible for planning, creating, orchestrating, and optimizing multi-touch marketing campaigns targeted at partner recruitment, cross-sell, and upsell motions. The role requires close collaboration with channel teams across NA & ANZ and alignment with counterparts in EMEA to ensure the execution of globally aligned yet regionally relevant channel initiatives.

This is a highly cross-functional role interfacing with Channel Sales Leaders, Partner Managers, Channel Marketing, Channel Product Marketing, Learning & Development, and Digital Marketing teams. The ideal candidate combines strong campaign development expertise with a foundational understanding of product marketing to contribute to the creation of high-quality campaign assets.

• Develop marketing campaigns for partner recruitment, cross-sell, and upsell across the NA and ANZ region.
• Align campaign strategies with global channel priorities and ensure consistency with EMEA.
• Global Campaign Localization & Enablement:
  Translate top level messaging layer and product go-to-market (GTM) strategies into partner-ready campaigns. This involves collaboration with regional marketing and partner sales teams to ensure campaigns are culturally and market-relevant across key global territories.
• Partner Segmentation & Targeting:
  Define which campaigns and assets are relevant for different partner types (e.g., VARs, SIs, MSPs, etc.) or specific partner tiers to ensure a high-value targeted approach.
• Content and Asset Strategy:
  Define the necessary campaign assets (e.g., co-branded landing pages, email templates, social media kits, solution briefs, demo videos, etc.) partners need to execute successful campaigns.

• Oversee end-to-end campaign creation including messaging, asset planning, content development, and channel mix selection (email, web, social, partner portals, events, etc.).
• Work closely with Channel Product Marketing to shape key campaign assets such as datasheets, guides, landing pages, outreach, and curated content for partner audiences. Build and package comprehensive campaign-in-a-box kits that include all necessary collateral, communication guides, and clear execution instructions for partners.
• Collaborate with Digital Marketing to ensure campaigns are optimized across digital ecosystems, ABX tools, and partner-facing platforms including assets in the PRM system.
• Training & Activation:
  Partner with the Learning & Development team to integrate relevant enablement modules and training tracks into campaign initiatives for our internal teams as well as the targeted audience.
• Lead Flow Management:
  Collaborate with Sales Operations to ensure leads generated via partner campaigns are properly attributed, scored, and seamlessly passed into the CRM for follow-up by the partner or internal sales team.

• Maintain strong relationships with Channel Sales leaders and Partner Managers to align on business goals and provide campaign updates, insights, and performance feedback.
• Facilitate seamless handoffs to sales and partner-facing teams to maximize regional follow-up and conversion effectiveness.
• Work closely with EMEA counterparts in order to maintain global alignment and streamlined processes.

• Track campaign performance using established KPIs (pipeline contribution, partner engagement, asset utilization, conversion metrics, etc.) including
• Partner Activation Rate (percentage of target partners actively running a campaign)
• Campaign Adoption Rate (the number of partners utilizing the provided campaign assets
• Pipeline Contribution (leads generated, converted to Opportunities, and associated annual recurring revenue (ARR)).
• Analyze results and continuously optimize campaigns for improved ROI and partner impact.
• Provide regular reporting to regional leadership teams and global stakeholders.
• Maintain campaign calendars, dashboards, and documentation to…