Marketing Manager

Department

Manager

Work Location

Hybrid / Austin, Texas; bi-weekly on property; must live within 90 miles of resort

Reports To

Area Director of Hotel Performance & Digital Marketing

Dotted Line / Key Stakeholders

Miraval Austin General Manager;
Area Director of content & Brand Marketing

Travel

Bi-weekly on property; local market activity; content productions; PR/media site visits;
Miraval America meetings; and Hyatt meetings as business needs require

The Marketing Manager is the property marketing leader responsible for the resort marketing strategy, marketing budget, and execution of initiatives that drive top‑line revenue, RevPOG, and GOP. This role partners with hotel leadership, Sales, Revenue Management, Operations, Finance, and Hyatt teams to deliver measurable commercial results.

This role owns the property marketing calendar, marketing budget, supports annual marketing planning, develops monthly reporting, coordinates content production, and ensures every marketing channel reflects Miraval brand standards while supporting hotel performance, digital engagement, website traffic, click‑through rates, inquiries, and revenue.

The Marketing Manager connects the property leadership team, Area Director of Hotel Performance & Digital Marketing, Area Director of Brand Marketing, Content & Partnerships, Sales, Revenue Management, Reservations, Spa, Programming, Retail, Food & Beverage, Hyatt enterprise marketing teams, and external partners to ensure marketing activity is timely, accurate, brand‑consistent, and tied to business priorities.

Property Marketing Strategy & Commercial Execution

Develop, maintain, and execute the property marketing plan and budget in alignment with Miraval America commercial strategy, resort business goals, need periods, seasonal priorities, packages, retreats, spa opportunities, programming initiatives, and local market opportunities.

Own the property marketing calendar and ensure timely coordination of campaigns, promotions, guest events, loyalty initiatives, local partnerships, PR needs, email activity, and on‑property communications.

Partner with the property General Manager, Commercial Services organization, Revenue Management, Sales, Reservations, Spa, Programming, Retail, Food & Beverage, and Operations to identify marketing needs and revenue opportunities.

Translate property performance, pacing, demand trends, guest insights, local market dynamics, and department priorities into clear marketing actions and requests.

Track and report on monthly marketing initiatives, campaign performance, ROI, open priorities, and business impact through Rev Max presentations, marketing calendars, and leadership updates.

Brand, Content & Creative Coordination

Serve as the primary property contact for marketing content needs, creative requests, photography, video, collateral, digital assets, menus, signage, sales support materials, and on‑property guest‑facing communications.

Manage the intake, prioritization, timeline tracking, stakeholder review, and delivery coordination of property creative requests in partnership with brand leadership, creative resources, agencies, vendors, and internal stakeholders.

Execute the property printed monthly guide and other printed, electronic, promotional, educational, and operational marketing materials, including digital boards, upcoming events materials, templates, flyers, brochures, and collateral.

Identify compelling property stories, specialist expertise, guest experiences, programming, spa, culinary, retail, partnership, and seasonal moments for use across Miraval brand channels.

Maintain approved photo, video, creative assets, templates, brand resources, and collateral inventory to support efficient, brand‑consistent execution.

Digital, Website, CRM & Social Media Execution

Monitor Hyatt and individual property website accuracy and ensure content updates, offer pages, listings, event pages, image use, landing pages, and digital merchandising are current, accurate, and conversion‑focused.

Manage and maintain property CRM campaigns, including transactional communications, pre‑arrival automated emails, newsletters, guest…