Manager, Creative Strategy

Brainlabs is the media agency built to answer one question: what's actually driving profit? Founded in 2012 by Daniel Gilbert, we were built by engineers before we were a media agency. Today, 1,000+ Brainlabbers across five continents use our proprietary agents, built on 32 media tools and over 2,500 logged experiments, to help brands connect every channel they plan and buy to one thing: the bottom line.

Role type:
Full-time Team:
Creative Strategy Reporting to:
Director of Creative Strategy

Location:

Boca Raton, Florida | Dallas Fort-Worth, Texas |New York City, New York | Los Angeles, California (Hybrid, 3 days/week in-office) Compensation:
We hire candidates across our US office locations and at varying levels of experience. Our posted salary ranges reflect differences in both location and experience, with final compensation determined once a candidate’s background and location are confirmed. Work Authorization:
Candidates must be legally authorized to work in the United States. We are unable to provide visa sponsorship or continuation for this position.

What s the role

We’re looking for a Manager, Creative Strategy to join our Creative team at Brainlabs! The Manager of Creative Strategy will ensure creative strategy for our clients is on-trend, compelling, and grounded in measurable business impact. You will be responsible for executing creative roadmaps for our clients, managing creative assets, and creative strategy and direction from the moment the brief lands. You will own and manage project workflows, build timelines, and serve as the primary liaison between our design + animation team members and our clients.

If you’re chronically online and have an ever-growing archive of social ads that have caught your eye saved in your camera roll, this role is for you.

So, tell me about the company

Brainlabs is culture-first. You’ve probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That s why the culture we cultivate is a culture of winning together.

To learn more about what it’s like to be a Brainlabber, check out our culture code.

What you do

• Develop and lead creative strategy for our clients, translating brand and performance objectives into concepts that are on-trend and built to convert, and providing frame-by-frame direction to our designers and animators.
• Own the creative testing roadmap: define hypotheses, prioritize what to test, and translate results into hooks, formats, and messaging that measurably improve creative performance.
• Write and refine platform-native ad copy, and serve as a strategic voice in client meetings, presenting creative strategy and direction with clear rationale tied back to performance objectives.
• Manage day-to-day project workflows, including timelines, deliverables for large-scale asset production, and creative reporting, while flagging potential obstacles early.
• Coordinate the flow of information between clients, creative production, and account teams to keep projects on budget and on schedule, and advise leadership on how to optimize scope and timelines.

Who you are

Qualifications & Experience

• 3–5 years of creative strategy or creative direction experience
• Bachelor’s degree in Design, Marketing, Business, or a related field (or equivalent combination of academic and practical experience).
• Experience in retail media, e-commerce, or working with large-scale retail clients is highly preferred.
• Experience in a Marketing, Advertising, or Creative environments
• Strong real-world copywriting experience
• A portfolio or work samples demonstrating your creative direction and creative strategy work/thinking, alongside campaign outcomes
• Nice to have:
  Project management experience, design and/or animation experience

Technical Skills

• High level of expertise in project management tools (e.g., Notion, Jira, Monday)
• Familiarity with Figma and Adobe Creative products (Photoshop, Illustrator, InDesign)
• Expert in G Suite products (Drive, Docs, Slides, Sheets) and MS Office (Word, Outlook, Excel)
• Comforta…