Senior Market Development Manager

Direct Sales Regional Marketing Manager Associate Manager

National General is a part of The Allstate Corporation, which means we have the same innovative drive that keeps us a step ahead of our customers' evolving needs. We offer home, auto and accident and health insurance, as well as other specialty niche insurance products, through a large network of independent insurance agents, as well as directly to consumers.

The Direct Sales Regional Marketing Manager Associate Manager is responsible for managing and directing a team of marketing team members, Marketing Development Managers, to develop and execute regional marketing strategies that drive sales and growth. This role oversees the Retail Sales regional marketing plans, has oversight for local marketing budgets, and tracks ROI of marketing spend. This position will have both a direct and dotted line matrix reporting structure that supports the entire Retail Sales footprint.

Key Responsibilities:

• Experience building and leading geographically diverse teams.
• Proven experience managing geographically dispersed teams across multiple regions.
• Oversees production of monthly marketing communications, shares best practices across regions
• Makes strategic recommendations to Regional leadership for marketing spend based on ROI data
• Tracks and reports on event results and continuously builds a list of events with the best ROI
• Manages key vendor relationships including but not limited to print and promo, gift cards, and business partners
• Manages the advertising/marketing spend to budget and provides oversight and reporting on funds allocation
• Completes routine sales and marketing reports, progress calls, and meetings with Regional leaders in support of marketing objectives and initiatives
• Performs daily administration and supervision of MDM's, including but not limited to helping drive results, executing regional marketing plans, and identifying growth opportunities
• Maintains accountability for MDM's performance, results, and ROI on marketing spend
• Works with MDM's to develop local marketing strategies and marketing tactics to support sales objectives throughout the year across the entire Retail Sales footprint
• Leads, motivates, and drives success through MDM's across Retail Sales

• 4 year Bachelors Degree (Preferred)

• 5 or more years of experience (Preferred)

• This job has supervisory duties.

• In lieu of the above education requirements, an equivalent combination of education and experience may be considered.

Skills

Employee Supervision, Leadership, Managing Sales Teams, Marketing, Sales

Compensation

Compensation offered for this role is 70,540. annually and is based on experience and qualifications.

Joining our team isn't just a job — it's an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.

National General Holdings Corp., a member of the Allstate family of companies, is headquartered in New York City. National General traces its roots to 1939, has a financial strength rating of A– (excellent) from A.M. Best, and provides personal and commercial automobile, homeowners, umbrella, recreational vehicle, motorcycle, supplemental health, and other niche insurance products. We are a specialty personal lines insurance holding company.

Through our subsidiaries, we provide a variety of insurance products, including personal and commercial automobile, homeowners, umbrella, recreational vehicle, supplemental health, lender-placed and other niche insurance products.

Companies & Partners

Direct General Auto & Life, Personal Express Insurance, Century-National Insurance, ABC Insurance Agencies, Nat Gen Preferred, Nat Gen Premier, Seattle Specialty, National General Lender Services, ARS, RAC Insurance Partners, Mountain Valley Indemnity, New Jersey Skylands, Adirondack Insurance Exchange, VelaPoint, Quotit, Health Compare, AHCP,…