Channel Marketing Project Manager

Channel Marketing Project Manager

Position Summary

The Channel Marketing Project Manager supports the execution of channel marketing initiatives and sales operations processes to drive seamless customer experiences and successful commercialization. This role partners cross-functionally with Sales, Marketing, Product, and Operations to support key accounts, execute go-to-market activities, and ensure accurate and timely delivery of customer requirements. The ideal candidate is highly organized, detail-oriented, and thrives in a fast-paced environment, with the ability to manage multiple priorities while delivering high-quality work.

Key Responsibilities

• Partner with internal Sales teams and external customers to deliver clear, timely, and professional communication
• Own and lead new customer set up processes
• Lead for Commercial team EDI customer priority set up and manage cross functional teams responsible for implementing to ensure customers are set up in a timely manner
• Lead special projects requiring working with cross functional teams as needed
• Own tracking Petmate price increase implementation, which includes proactively managing a price increase tracker and regular communications with Commercial team on status
• Support customer-specific requirements across key retail, eCommerce, and distributor accounts
• Maintain and update customer portals, ensuring accuracy of product data, assets, and required documentation
• Serve as a point of contact for customer requests, ensuring alignment with internal teams and timely follow-up
• Develop customer and category specific comp shops to aid in assessing opportunities for growth

Commercialization & Product Launch Execution

• Support new product launches through accurate item setup, asset distribution, and customer onboarding requirements
• Complete and submit customer-specific forms for item setup, testing, compliance, and marketing materials
• Ensure product data, cross-references, and system updates are accurate and maintained in ERP systems (Oracle) and B2B platforms

Sales Enablement & Trade Support

• Provide support for customer trade shows, line reviews, and customer meetings, including development of quote sheets, presentation materials, samples, and product assets
• Assist in the creation and distribution of sales tools, promotional materials, and customer-specific sell-in resources
• Coordinate sample requests, product images, and marketing assets to support customer and internal needs

Cross-Functional Coordination

• Act as a liaison between Sales, Marketing, Product, Supply Chain, and Sales Operations to resolve order issues, holds, deductions, and promotional execution
• Proactively identify and escalate risks or issues impacting orders, launches, or customer commitments
• Support ongoing process improvements to drive efficiency and accuracy across channel workflows

Data, Reporting & Process Support

• Assist in tracking and reporting key metrics related to item setup, promotions, and customer programs
• Maintain accurate records across systems to support reporting, forecasting, and customer insights
• Identify opportunities for continuous improvement in data accuracy, reporting, and operational processes

Project & Operational Support

• Manage multiple projects and deadlines simultaneously, ensuring timely completion of deliverables
• Support Sales Operations and Channel Marketing leadership on ad hoc and strategic projects as assigned

Qualifications & Experience Required Skills

• Strong written and verbal communication skills with a customer-first mindset
• Highly organized with strong attention to detail and ability to manage multiple priorities
• Proven ability to problem-solve, adapt quickly, and work effectively in a fast-paced environment
• Ability to work independently with minimal direction while collaborating cross-functionally
• Strong project management and time management skills

Technical Proficiency

• Advanced proficiency in Microsoft Excel (data management, analysis, and reporting)
• Working knowledge of Microsoft Office (Outlook, PowerPoint, Word)
• Experience with ERP systems (Oracle preferred) and customer portals
• Familiarity with CRM systems or data/reporting tools is a plus

Preferred Experience

• Experience supporting retail, eCommerce, or distributor channels
• Understanding of product commercialization and item setup processes
• Exposure to trade shows, line reviews, and customer-specific marketing support

Education

• Bachelor's degree in Marketing, Business, or related field preferred
• 5-1O+ years of relevant experience in marketing, sales support, or channel operations (or equivalent combination of education and experience)

Petmate is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by law.