Product Research Lead

Product Research Lead

D.R. Horton, Inc., the largest home builder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for home buyers through its mortgage and title subsidiaries.

Please visit our website at  for more information. D.R. Horton, Inc. is currently looking for a Product Research Lead. The right candidate will perform various accounting or finance functions with limited supervision by being able to identify issues, research, develop solutions and implement such solutions. Essential duties and responsibilities include the following. Other duties may be assigned.

Lead user research initiatives to identify customer needs, behaviors, motivations, and pain points across digital products and marketing experiences

Design and execute qualitative and quantitative research methodologies, including interviews, surveys, usability studies, journey mapping, and behavioral analysis

Synthesize research findings into actionable insights that inform product strategy, feature prioritization, and experience design decisions

Partner with Product Managers, Designers, Marketing teams, and business stakeholders to define research objectives and evaluate proposed solutions

Develop customer personas, user segments, and journey frameworks that support product development and marketing initiatives

Analyze customer feedback, usage data, market trends, and competitive insights to identify opportunities for product and experience enhancements

Establish research standards, frameworks, and best practices to ensure consistency and reliability across research activities

Present findings and recommendations to leadership and cross-functional teams through reports, workshops, and stakeholder presentations

Maintain a centralized repository of research findings, customer insights, and experience recommendations

Evaluate emerging research tools, methodologies, and technologies to enhance organizational research capabilities

Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company Ability to travel overnight

Qualifications

Education and/or Experience Bachelor's degree in Human-Computer Interaction, Psychology, Marketing Research, User Experience, Business, or a related field

Five (5) years of experience in user research, product research, market research, customer insights, or related disciplines

Experience conducting both qualitative and quantitative research

Knowledge of user research methodologies, customer experience principles, and behavioral analysis techniques

Strong analytical, research synthesis, and stakeholder communication skills

Ability to translate complex research findings into practical business and product recommendations

Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applications

Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision The noise level is generally moderate

Preferred Qualifications

Experience supporting digital products, customer-facing applications, or marketing technology platforms

Experience with analytics, experimentation, or customer experience optimization tools

Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:
Medical, Dental and Vision 401(K) Employee Stock Purchase Plan Flex Spending Accounts Life & Disability Insurance Vacation, Sick, Personal Time and Company Holidays Multiple Voluntary and Company provided Benefits Build YOUR future with D.R. Horton, America's Builder. #We Build People Too