Sales Counselor

Help Families Navigate One of Life's Biggest Decisions

We're looking for a relationship-driven Sales Counselor to support occupancy growth at Watermere Highlands by guiding prospective residents and families through the senior living journey with confidence, compassion, and professionalism.

This role is ideal for a strong closer who thrives on follow-up, relationship-building, personalized tours, and converting inquiries into move-ins while delivering an exceptional experience every step of the way.

Watermere at the Highlands is a luxury independent living community focused on delivering a high-quality lifestyle experience for residents and families. As a Sales Counselor, you will serve as one of the first impressions of the community and play a critical role in driving occupancy, maintaining prospect engagement, and supporting the resident transition process.

This position works closely with community leadership, operations, and resident services teams while managing the full sales cycle from inquiry through move-in. The ideal candidate understands that senior living sales is both highly relational and highly performance-driven.

• Manage the full prospect journey from initial inquiry through signed lease and move-in
• Conduct personalized community tours for prospective residents and families
• Respond promptly to phone, email, walk-in, and referral inquiries
• Maintain accurate guest cards, prospect notes, follow-up activity, and CRM documentation
• Build trust with seniors and families while identifying needs and overcoming objections
• Maintain consistent outbound follow-up through calls, emails, thank-you notes, and relationship nurturing
• Support occupancy and move-in goals through proactive pipeline management
• Coordinate lease file setup and move-in documentation for Executive Director approval
• Develop and maintain relationships with referral partners, healthcare professionals, and community organizations
• Participate in outreach events, networking opportunities, and marketing initiatives
• Monitor local market conditions, competitor activity, occupancy trends, and pricing updates
• Conduct and review competitive market surveys to support sales strategy

• Consistently contributes to occupancy and move-in goals
• Maintains strong follow-up discipline with timely prospect communication
• Creates a warm, professional, and high-touch experience for residents and families
• Builds strong referral relationships within the local market
• Maintains organized and accurate prospect management records
• Demonstrates professionalism, urgency, and accountability in a fast-paced sales environment

• Professionals with 2+ years of successful sales experience
• Candidates with prior experience in:
  • Senior living
  • Independent living
  • Assisted living
  • Memory care
  • Multifamily housing
  • Hospitality
  • Healthcare sales
• Individuals with a proven track record of meeting or exceeding sales goals
• Strong communicators with excellent interpersonal and relationship-building skills
• Candidates comfortable working within CRM or lead management systems
• Professionals who are organized, proactive, and follow-through driven
• Individuals comfortable working flexible schedules including weekends and occasional evenings
• High school diploma or GED required; bachelor's degree preferred

• You combine empathy and emotional intelligence with a strong sales mindset
• You are highly responsive and understand the importance of speed-to-lead and follow-up
• You thrive in a goal-oriented environment and enjoy building relationships that lead to results
• You maintain professionalism and composure while helping families through emotional decisions
• You bring energy, accountability, and a hospitality-focused approach to every interaction

At IREG, we invest in our people, because strong leaders build strong communities.

Full-Time Employees receive:

• Competitive salary with growth potential
• Paid Holidays available upon hire
• Zay Zoon Access available immediately - access up to 50% of your earned wages on demand
• Paid Time Off (PTO) eligibility after 90 days to support work-life balance
• Comprehensive Medical, Dental, and Vision Insurance effective the 1st of the month following 30 days of employment
• Life Insurance, Disability, and Financial Protection Plans (Critical Illness, Accident Coverage, Legal &  Protection)
• Education Assistance to support your long-term career growth
• Employee & Resident Referral Bonuses
• Exclusive Employee Rent Discounts at IREG multifamily communities

We're committed to providing stability, growth, and meaningful benefits that support your career and your life.

Integrated Real Estate Group is a leader in senior living and multifamily housing, focused on building high-performing communities through strong leadership, operational excellence, and a commitment to resident experience.

We're growing - and we're looking for people who want to grow with us.

Integrated Real Estate Group is an…