Market Intelligence Analyst ; Part-time

Worker Type

Regular

The Market Intelligence Analyst I (PT) serves as the focal point for collecting, evaluating, synthesizing and presenting market and competitive intelligence for the organization. This role develops and manages a systematic process for delivering the critical context to inform business decisions across the enterprise. The successful individual works closely with senior leaders to understand market drivers and provide template-based and ad hoc analyses.

Responsible for performing research and providing insights regarding the market, trends, competitors, potential and existing customers, and current campaigns.

• Collect information relating to target markets, target customers, current & potential competitors from multiple sources & synthesize into clear, understandable insights that support superior decision-making

• Organize & update information so that anyone in the organization can find current content easily

• Engage all employees in identifying and reporting valuable market intelligence, including supplier, competitor, regulatory and customer information

• Proactively mine/analyze available data sources to further team understanding, develop hypotheses and identify insight

• Develop a broad and rich understanding of key industry/company trends by leveraging secondary data sources to help monitor and diagnose the brand/category and address business issues and information needs

• Closely interact and consult with relevant business functions to ensure objectives, data collection, and analysis support key priorities

• Create strong interconnections across multiple research efforts to deliver a holistic story for stakeholders

• Manage both internal and external resources/vendors to execute market research, data analysis, and reporting to ensure cost-efficient, accurate, and timely completion of projects

• Analyze market trends and incorporate findings into presentations, reports and white papers

• Review and evaluate data results collected to ensure accuracy and comprehensiveness of research data and analysis

• Convert complex data and findings into understandable tables, graphs, and written reports

• Works on problems of limited scope. Follows standard practices and procedures in analyzing situations or data from which answers can be readily obtained. Applies company policies and procedures to resolve routine issues

• Other duties as assigned

• High School Diploma or GED equivalent required

• Must be currently enrolled in an accredited college or university program and working toward a degree in a related field.

• Between 0 - 2 years' work experience that includes analytical experience, including market and competitive research

• Proven proficiency with numbers and statistics, experience analyzing large amounts of data, and an ability to translate that data into business insight

• Must have basic familiarity with multiple research methodologies (qualitative and quantitative) and must have a general awareness of advanced analytics and their appropriate application to market research data

• Proficiency in computer operation and office software:
  Advanced Excel and PowerPoint skills a must

• Ability to support market research projects, generate consumer and market insights, and tie these insights to actionable business recommendations

• Deep intellectual curiosity about emerging technologies and markets

• Must be organized, able to work both independently and within a team, with strong attention to detail and strong project management skills

• Strong analytical skills, both qualitative and quantitative

• Strong written and verbal communication skills

• Capacity to support numerous projects simultaneously

• Able to excel in a fast-paced, deadline-driven environment, where small teams share a broad variety of duties

• Displays strong initiative and drive to accomplish goals and meet company objectives

• Takes ownership and responsibility for current and past work products

• Is committed to learning from mistakes and driven to improve and enhance performance of oneself, others, and the company

• Ability to work in an…