Product Manager, Retention & Engagement

Note:

By applying to this position your application is automatically submitted to the following locations:
Crystal City, VA;
Remote: US, US

At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education  the parent company of edX, a leading online learning platform, 2U powers thousands of higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives.

2U is searching for a Product Manager to own the learner retention and engagement experience for the edX Marketplace — a role that sits at the heart of edX's emergent Subscriptions offering, and deepens its position as the premier destination for ongoing professional learning.

The real value of an edX Subscription — for the learner and for the business — is created through continued engagement: returning to learn, discovering new programs, deepening a subscription relationship, and building the kind of loyalty that drives long-term retention and revenue. This PM owns the product experiences and capabilities that make that happen.

You will own the product roadmap for Subscriber retention and engagement across the edX platform — including the learner dashboard and account management experience, personalized recommendations and re‑engagement surfaces, subscription engagement features, and cross‑platform lifecycle touchpoints. You will work in close partnership with the lifecycle marketing team to ensure that on‑site product experiences and off‑site marketing communications are coordinated, coherent, and effective at keeping learners active and subscribed.

This role is an opportunity to build meaningful product experiences that directly improve learner outcomes — and that drive the subscription retention metrics that matter most to the edX business.

• Own the edX.org learner retention and engagement product roadmap — including the learner dashboard, account management, subscription engagement features, and personalized re‑engagement surfaces.
• Define and execute product strategies to improve subscription retention, reduce churn, and increase learner lifetime value.
• Partner with the lifecycle marketing team to align on‑site product experiences with off‑site email, push, and multi‑channel lifecycle communications — ensuring a coherent, coordinated learner journey across all touchpoints.
• Develop and drive product features that surface personalized course and program recommendations to active learners, increasing engagement depth and cross‑sell conversion.
• Define, track, and report on engagement and retention KPIs — including subscription retention rate, churn rate, learner activity metrics, and engagement depth indicators.
• Use learner feedback, behavioral data, and market research to identify friction points and opportunities in the post‑enrollment experience; prioritize and address the most impactful improvements.
• Define engineering backlog, technical requirements, and product features; lead cross‑functional teams of engineering, data science, and UX to deliver results.
• Collaborate with the Sr. PM Subscriptions Growth to ensure retention and engagement strategies are aligned with the overall subscription product roadmap and commercial model.
• Interact directly with learners, lifecycle marketers, and organizational stakeholders to understand emerging needs and capture them in product memos, demos, and status updates.
• Regularly measure and communicate impact and outcomes; adjust course based on data and experimentation results.
• Use your own product — be an edX learner, explore the subscription experience, and develop genuine empathy for the post‑enrollment journey.

• 2-5 years of product management experience or related field.
• 2+ years of proven experience in product management for a B2C marketplace or ecommerce business, with a track record of successful product launches and cross‑functional team leadership
• Experience building and owning a…