Global Performance Marketing Manager

Overview

Welcome to Planet. We believe in using space to help life on Earth.

Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.

Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles.

As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.

We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.

Planet is a global company with employees working remotely world wide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.

The Global Performance Marketing Manager will define the global blueprint for B2B growth, with two core mandates:
Strategic Channel Leadership and AI-Driven Marketing Excellence.

You will be part of the Growth Marketing team and will partner closely with regional marketing leads, product marketing, analytics, and revenue teams to design scalable frameworks, operating models, and investment strategies across paid media, SEM, paid social, and emerging digital channels. You will lead the building of the roadmap and playbook for global growth—translating business goals into integrated acquisition plans, building standardized testing methodologies, and ensuring consistency in execution across markets, with a focus on leveraging AI to accelerate content velocity and performance optimization.

This is a full-time, hybrid role which will require you to work from our San Francisco or Arlington, Virginia office 3 days per week.

• Global Strategy:
  Develop and lead the global performance marketing strategy across paid search, paid social, and programmatic, focusing on B2B pipeline generation.
• Investment & Planning:
  Lead quarterly planning cycles, including budget forecasting, scenario modeling, and determining investment trade-offs tied directly to revenue and LTV:
  
  CAC goals.
• AI & Experimentation:
  Lead the integration of AI tools to accelerate marketing asset production, personalization, and conversion optimization globally. Develop and execute standardized testing methodologies for channels and content.
• Cross-Functional Influence:
  Serve as the strategic liaison across Marketing Leadership, Regional Teams, Sales, and Rev Ops to align on priorities, metrics, and efficiency targets.
• Operational Excellence:
  Own standardized reporting, synthesize global campaign learnings, and develop playbooks to ensure consistency and scale across all markets.
• Develop and operationalize the global performance marketing strategy, prioritizing AI integration for efficiency, and ensuring tight integration with ABM programs.
• Manage the performance of global digital campaigns via paid channels (SEM, Paid Social, Programmatic), ensuring optimization against pipeline goals.
• Lead quarterly budget forecasting and investment allocation modeling.
• Partner with regional teams to localize global frameworks into market-specific plans.
• Own standardized reporting and synthesize campaign learnings for executive stakeholders.
• Drive incrementality testing strategies with Analytics (MMMs, geo-experiments).
• Lead the AI Strategy for content personalization and asset production workflows.
• Partner with Product Marketing, Sales, and Rev Ops to align messaging and conversion insights, particularly on target account engagement strategies.
• Develop standardized playbooks and reporting templates to drive operational excellence.
• Champion continuous improvement through experimentation and automation tooling.

• 6+ years of experience in B2B performance marketing, including strategic contribution to multi-channel global acquisition programs.
• Bachelor’s degree in Marketing or a related field.
• Expertise and proven success in Account-Based Marketing (ABM) strategy and execution.
• Success driving measurable pipeline growth and improving marketing efficiency (e.g., LTV:
  
  CAC).
• Hands-on understanding of CRM/BI systems (SFDC, Looker/Tableau, Marketo).
• Expertise in paid search, paid social (especially Linked In), display; deep familiarity with ABM tools and techniques.
• Direct experience leveraging AI tools to enhance performance marketing workflows.
• Solid analytical acumen with experience in advanced measurement and experimentation frameworks.
• Demonstrated ability to collaborate cross-functionally and influence without direct authority.

• Ability to learn complex…