Head of Marketing, State & Local Gov & Global Education, AWS Industry Marketing

Head of Marketing, State & Local Gov & Global Education, AWS Industry Marketing

Job :  | Amazon Web Services, Inc.

Are you passionate about how technology can be used to solve challenges facing state & local governments and educational institutions worldwide? Are you eager to shape the way government agencies, K-12 school districts, and higher education institutions innovate and modernize their operations? These sectors have unique needs and paths for cloud adoption, and the AWS Industry Marketing team helps state & local government and education customers transform their organizations using our broad & deep portfolio of cloud services, generative AI, industry solutions, and partners.

Amazon Web Services (AWS) seeks a technically‑minded, results‑oriented ‘Head of State & Local Government & Global Education Marketing’ to develop, lead, and execute our global marketing strategy & programs for state & local government and education organizations.

• Lead, inspire and oversee the global state & local government and education industry marketing team
• Develop compelling and differentiated value propositions and narratives that bring together AWS industry expertise, services and solutions for state & local government and education
• Drive product and customer stories with excellence through the industry lens and ensure they are delivered through industry‑specific digital channels, campaigns, analysts, press, events and commercial organization stakeholders
• Use market insights and competitive analysis to shape our product, sales, go‑to‑market, and industry marketing approach
• Lead a team of account‑based marketers who design and execute ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
• Develop account‑specific messaging, content, and campaigns that translate AWS cloud and AI capabilities into relevant value propositions for specific customers
• Build and manage executive engagement programs, including briefings, round tables, and immersive experiences tailored to senior defense decision‑makers
• Build and maintain relationships with executives, customers and industry analysts
• Collaborate with the broader AWS Industry Marketing team to share insights, scale best practices, and contribute to the overall public sector go‑to‑market strategy

• Experience developing detailed go‑to‑market plans
• Bachelor’s degree in marketing, communications, business, or equivalent
• 10+ years of experience in B2B marketing, with at least 5 years in a people management role leading teams of 5+
• Experience marketing to government or public sector organizations (state/local government, education, or adjacent regulated industries)
• Experience with account‑based marketing (ABM) programs, including 1:1 and 1:few campaign design and execution

• Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
• Experience leading across multiple locales
• Master’s degree in marketing, communications, business, or equivalent, or MBA
• Experience marketing cloud computing, AI/ML, or enterprise technology solutions with the ability to translate complex technical capabilities into business value

Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and optional supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

USA, VA, Arlington –  –  USD annually

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit (Use the "Apply for this Job" box below). for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.