BI Manager

Haypp Group

At Haypp Group, we’re driven by a higher purpose to address one of the world’s biggest public health crises: how to put an end to smoking. Globally, there are still more than 1 billion active smokers, and every year around 8 million people die from largely preventable, smoking‑related diseases. Our goal is to empower adult nicotine users to make less harmful choices and, in doing so, save lives.

We do this by being the go‑to online retailer for safer nicotine alternatives.

Haypp Group is one of the Nordic region’s leading e‑commerce retailers for safer nicotine alternatives, operating 17 digital storefronts across 7 countries and attracting millions of customers through our US site Nicokick. With a team of about 280 people in Europe and the US, we are scaling operations in Arlington, Virginia.

We are looking for a BI Manager to join our US Finance team in Arlington, Virginia. The role is full‑time and serves as the analytical engine of the business, driving insights and enabling data‑informed decision‑making across Commercial, Marketing, and Operations. You partner closely with stakeholders in acquisition, retention, pricing, and fulfillment to translate complex data into actionable insights that directly impact growth and profitability.

This position sits at the intersection of business intelligence, analytics, and commercial finance, emphasizing scalable reporting infrastructure and high‑impact analysis.

• Act as a strategic analytical partner to Commercial, Marketing and Operations, turning data into actionable insights that drive business decisions
• Lead end‑to‑end analyses—from framing problems to delivering clear recommendations to senior stakeholders
• Design, build and own dashboards and KPI reporting, including the US weekly business review, ensuring consistent metrics and high data trust
• Write and optimize SQL queries and develop scalable data models to enable efficient and reliable analysis
• Partner with data engineering and global teams to strengthen data architecture, pipelines and governance
• Proactively identify trends, anomalies and growth opportunities across business performance
• Support strategic initiatives through deep‑deep analyses (e.g., cohorts, scenario modeling) and build repeatable analytical frameworks
• Contribute to improving data capabilities, reporting standards and overall analytical maturity

• 5+ years of experience in BI, data analytics or analytical finance roles
• Expert‑level SQL skills and strong experience working with large datasets
• Proven ability to translate business questions into structured analyses and actionable insights
• Experience building dashboards and reports using Tableau, Power BI or Looker
• Strong analytical mindset with experience in forecasting, modeling or performance analysis
• Experience working with cloud data warehouses such as Snowflake, Big Query or Redshift
• Proficiency in Excel and experience with dbt or similar tools for data transformation
• Strong communication skills and experience presenting insights to senior stakeholders
• Ability to work cross‑functionally and influence non‑technical teams

• Degree in Business, Economics, Finance, Engineering or a related field
• Experience in e‑commerce, DTC, marketplace or consumer goods industries
• Familiarity with pricing, customer economics such as CAC and LTV, or performance marketing analytics
• Experience building data infrastructure in a scaling or startup environment
• Experience with Python or advanced data tools

• Core dashboards and KPI reporting infrastructure are built, adopted and trusted across teams
• Business stakeholders actively use BI outputs to inform decisions across acquisition, retention and operations
• High‑impact analyses drive measurable business outcomes and influence strategic decisions
• Reporting and data models are standardized, well‑documented and serve as a single source of truth
• Data governance and best practices are established and consistently followed across teams
• You proactively identify opportunities and shape how data is used to drive growth

Haypp Group offers a collaborative environment where people support each other and where your voice is always heard. We welcome ideas from all levels, embrace new ways of working and encourage experimentation. On top of that, generous vacation allowance, comprehensive health benefits and a culture that supports both balance and ambition are provided.

Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability and marital status.