Senior SEO Strategist

Haypp Group

At Haypp Group, we’re driven by a higher purpose to address one of the world’s biggest public health crises: how to put an end to smoking. Globally, there are still more than 1 billion active smokers, and every year around 8 million people die from largely preventable, smoking–related diseases. Our goal is to empower adult nicotine users to make less harmful choices and, in doing so, save lives.

We do this by being the go‑to online retailer for safer nicotine alternatives.

As we continue expanding in the U.S. market, we’re looking for a Sr. SEO Strategist to lead the organic growth strategy for Nicokick and drive scalable, high‑impact SEO initiatives. In this role, you’ll own the SEO roadmap end‑to‑end—defining strategy, prioritization, and execution across technical SEO, content, and authority building to maximize organic visibility and long‑term growth.

You’ll drive a holistic SEO approach and partner closely with Product, Tech, Content, and Performance Marketing to ensure SEO is embedded in all decisions impacting organic performance. Strong technical SEO expertise is essential, as you’ll contribute to and lead discussions around complex initiatives such as site architecture, localization, and performance. You’ll also leverage automation and AI to scale SEO efforts and support and mentor junior team members.

This is a full‑time role based in Arlington, Virginia.

• Own and define the SEO strategy and roadmap, based on impact vs. effort
• Drive a holistic SEO strategy across technical, content, and authority initiatives
• Set KPIs and track performance against traffic, revenue, and acquisition goals
• Own competitor and market analysis to identify growth opportunities
• Drive the technical SEO roadmap in collaboration with Product and Tech
• Ensure SEO is proactively integrated into product, tech, and content decisions
• Lead keyword research and search intent analysis
• Collaborate with Content on strategy and optimization efforts
• Oversee on‑page, technical, and off‑page SEO, including audits and link‑building
• Drive scalability through processes, automation, and AI workflows
• Monitor performance and continuously optimize based on data
• Stay up to date with SEO trends and algorithm changes
• Mentor and support junior SEO team members

• 5+ years of experience in SEO, preferably within e‑commerce
• Strong expertise across technical SEO, content, and on‑page optimization
• Deep technical SEO knowledge (site structure, performance, indexing)
• Experience with complex SEO initiatives (e.g., localization, page speed, large‑scale sites)
• Hands‑on experience with tools such as Google Search Console, Ahrefs, SEMrush, or similar
• Proven ability to drive organic growth and connect SEO to business impact
• Experience with competitor and market analysis
• Strong analytical and data‑driven mindset
• Experience or interest in AI, automation, and scalable SEO workflows
• Strong collaboration skills and ability to influence cross‑functional teams

• Experience working with AI tools and automation in SEO workflows
• Experience in fast‑growing or performance‑driven e‑commerce environments
• Previous experience mentoring or leading junior team members
• Familiarity with CMS platforms used in e‑commerce

• Enjoy owning strategy while staying close to execution
• Are passionate about SEO and the evolving search landscape
• Like combining data, creativity, and technology to drive growth
• Thrive in a fast‑paced, collaborative, and entrepreneurial environment

We are a value‑driven company with our values—We team up, Innovation Drives Us, Inclusion and Non‑Hierarchy, and Going the Extra Mile—at the heart of everything we do. With us, you can expect a collaborative environment where people support each other and where your voice is always heard. We welcome ideas from all levels, embrace new ways of working, and encourage experimentation.

At Haypp Group, you’ll feel safe, appreciated, and challenged at the same time.

We foster an open and inclusive culture where you’re valued for who you are. On top of that, we offer generous vacation allowance, comprehensive health benefits, and a culture that supports both balance and ambition.

Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status.

If you have any questions about the role, feel free to reach out to our responsible recruiter Anna Persson at  We look forward to hearing from you!