Business Analyst-Digital Experience Management_Sitecore

Job Description

Business Analyst (sitecore)

Seeking a dynamic Business Analyst to act as the bridge between Digital Marketing, Business Stakeholders, UX Teams, and Technical Development Teams for enterprise digital platforms built on Sitecore XM Cloud/XP, Sitecore AI, and Next.js.

The candidate will be responsible for gathering business requirements, translating marketing objectives into actionable technical stories, coordinating cross-functional teams, and ensuring successful delivery of customer-centric digital experiences. The role requires strong stakeholder management, digital marketing knowledge, Agile experience, and familiarity with modern headless CMS architectures.

Sitecore XM Cloud / XP, Sitecore AI, Next.js, React, Jira, Confluence, Analytics Tools

• 10+ years of Business Analysis experience.
• Experience in Digital Experience Platforms (DXP) and Mar Tech ecosystems.
• Prior exposure to Sitecore, Adobe Experience Manager, Adobe Experience Platform, or similar platforms.
• Experience supporting enterprise websites and marketing teams.
• Exposure to AI-powered personalization, content operations, or digital experience optimization.

• Act as the primary liaison between Digital Marketing teams and Technology teams.
• Understand marketing campaigns, customer journeys, personalization requirements, and content strategies.
• Facilitate requirement workshops, discovery sessions, and stakeholder meetings.
• Convert business requirements into BRDs, FRDs, User Stories, Acceptance Criteria, and Process Flows.
• Ensure alignment between business objectives and technical implementation.

• Work closely with Sitecore Architects, Developers, UX Designers, and Content Authors.
• Gather and document requirements for:
• Content Management
• Personalization
• Sitecore AI recommendations
• Search and SEO optimization
• Analytics and Reporting
• Customer Journey Optimization
• Support AI-driven use cases such as content generation, personalization, experience optimization,
• and content recommendations.

• Collaborate with Next.js development teams on front-end requirements.
• Define component behavior, page templates, content models, and integration requirements.
• Assist technical teams in understanding business priorities and expected outcomes.
• Review technical solutions and ensure compliance with requirements.
• Participate in architecture discussions and impact assessments.

• Own backlog refinement and prioritization activities.
• Create and manage User Stories in Jira/Azure Dev Ops.
• Participate in Sprint Planning, Daily Scrums, Reviews, and Retrospectives.
• Track requirements through development, testing, deployment, and production release.
• Coordinate UAT activities and business sign-offs

• Define KPIs for digital experience and marketing effectiveness.
• Analyze user behavior, engagement metrics, and campaign performance.
• Recommend enhancements based on business goals and customer insights.

Support reporting and executive-level project updates.

• Strong communication and presentation skills
• Ability to communicate effectively with both business and technical teams
• Leadership and stakeholder management
• Analytical and problem-solving mindset
  
  Strong documentation capabilities

Undergraduate Degree

• Discretionary Annual Incentive.
• Comprehensive Medical Coverage:
  Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
• Family Support:
  Maternal & Parental Leaves.
• Insurance Options:
  Auto & Home Insurance, Identity Theft Protection.
• Convenience & Professional Growth:
  Commuter Benefits & Certification & Training Reimbursement.
• Time Off:
  Vacation, Time Off, Sick Leave & Holidays.
• Legal & Financial Assistance:
  Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.

Salary Range: $100000 - 120000 a year

BACHELOR OF COMPUTER SCIENCE