Area League Manager

Description

The Area League Manager is responsible for creating, managing, and growing League programs within assigned areas of the Mid-Atlantic region. Reporting to either an Area League Manager II or Sr. Manager of USTA League of USTA/Mid Atlantic Foundation, this role builds strong relationships with facilities, community partners, volunteers, and players while delivering high-quality customer service and inclusive programming. The position oversees league operations, onsite championship events, outreach and education efforts, and uses data and feedback to improve participation, retention, and overall program impact in alignment with USTA Mid-Atlantic’s mission.

• League Planning & Operations – Effectively plans, administers, and evaluates league programs and events. Manages schedules, logistics, resources, and multiple priorities while continuously improving programs using data and participant feedback.
• Relationships & Community Building – Builds and maintains strong connections with facilities, captains, players, volunteers, and community partners to support and grow local leagues. Serves as a trusted representative of USTA Mid-Atlantic and fosters collaboration across internal teams.
• Customer Service & Communication – Delivers timely, clear, and professional communication. Anticipates and resolves issues with a participant-focused mindset, ensuring positive experiences that drive retention and satisfaction.
• Promotion, Education & Growth – Helps spread the word about league programs through outreach, presentations, and collaboration with the Marketing team to increase participation and retention.
• Events, Data & Oversight – Leads on-site events with confidence and accountability. Coordinates staff, volunteers, officials, and vendors, making sound decisions in fast-paced and high-pressure environments. Manages all program data and budgets, and uses feedback and reporting to continuously improve the league experience. Maintains and uses systems to ensure accurate tracking and administration of the local league product.

60%

• Plan, develop, and execute seasonal Adult League programs
• Plan, develop and oversee Flex league across the section.
• Build and maintain relationships with tennis facilities and community partners
• Recruit, train, and support captains, players, and volunteers
• Provide excellent customer service and timely communication
• Track participation, retention, and program data; manage budgets and reporting
• Identify opportunities for new leagues and markets while improving existing programs using feedback and data.
• Act as program matter expert and customer service support for multiple areas should program gaps occur.
• Other duties as requested.

10%

• Promote leagues within local communities to drive growth and engagement
• Present at meetings and events to educate players, facilities, and partners
• Support player retention, captain education, and recognition initiatives
• Collaborate with the Marketing and Human Resources teams on outreach, communication, and recruitment

20%

• Serve as Tournament Manager at League Championships (4–6 weekends per year)
• Coordinate event logistics, volunteers, facilities, and officials
• Manage tournament systems, communications, weather updates, and awards
• Support post-event reporting and photo uploads for marketing and data retention and improvement

ONGOING

• Support organizational JEDI (Justice, Equity, Diversity, Inclusion) efforts by looking at all aspects of a job through that perspective in order to create accessible and inclusive opportunities that enrich the lives of our community and staff.
• Support the organization's philanthropic efforts by relationship building within the tennis community that drives key contacts, increases the foundation's donor base and drives donations.
• Identify areas of opportunity to increase awareness of USTA Mid-Atlantic impact & 501c(3) Status.

• High School Diploma (or GED or High School Equivalence Certificate) required.
• Bachelor's Degree or College Courses preferred.

• 1+ years of program management and customer…