Regional Director of Operations - Gulf Shores

Job Title: Regional Director of Operations - Gulf Shores

Department: Operations

Reports To: RVP of Operations

Salary Range: $90,000 - $110,000 per year

Work Location: Candidates must be physically located within commutable distance to Gulf Shores as this position will be regularly visiting studios Mon-Thur each week.

Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength‑training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally.

Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States;
Stretch Lab, a concept offering one‑on‑one and group stretching services;
Yoga Six, one of the largest franchised yoga brands in the United States;
Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength‑based program.

The Regional Director of Operations serves as the primary point of contact for franchisees, providing leadership and strategic guidance to ensure operational excellence and business success in the Gulf Shores area. This role is responsible for driving franchisee performance, fostering alignment with brand standards, and ensuring operational consistency. Key responsibilities include collaborating with franchisees to establish and achieve business objectives, assessing performance, implementing best practices, and equipping franchisees with tools to drive revenue growth and profitability.

The ideal candidate will possess strong business acumen, relationship management skills, and the ability to influence key stakeholders.

• Drive year-over-year same-store sales growth while optimizing cost management to meet and exceed annual business goals.
• Define and implement key compliance standards, expectations, and performance metrics to align franchisees with brand and operational guidelines.
• Lead an annual franchisee planning process, collaborating with owners to set revenue and profit goals and developing action plans for success.
• Assess franchisee business strengths, gaps, and opportunities, providing tailored strategies and best practices to enhance their effectiveness.
• Oversee the OSR/Audit process to ensure consistency, reliability, and operational excellence across franchise locations.
• Deliver differentiated support based on the unique needs of single‑unit operators, multi‑unit franchisees, new locations, and varying revenue tiers.
• Develop and implement a best‑practice roadmap to enable scalable, proven strategies for franchisee success.

• Salary Range: $90,000 - $110,000 per year depending on experience
• Additional Bonus Opportunities
• Comprehensive Medical, Dental and Vision benefits
• HSA/FSA Plans
• Monthly Car/Travel Expense allowance
• Monthly Cell Phone allowance
• 401k plans with 4% employer match
• Complimentary corporate memberships to XPLUS and XPASS

• 3+ years in a Field Operations or Franchise Business Coach role directly coaching/supporting Franchise Owners.
• 7+ years of progressive experience in multi‑unit business operations or franchise operations.
• Must be physically located within commutable distance to Denver or willing to relocate within 30 days of starting.
• Willingness and ability to travel up to 75% locally and nationwide to support franchisees, attend regional and national meetings, and represent the brand at industry events.
• Bachelor’s degree in Business Management preferred; equivalent experience will be considered.
• Proven ability to lead, inspire, and coach teams to achieve business goals.
• Strong business acumen with the ability to influence key stakeholders, including franchise owners and…