VP, Marketing

Company Description

Govini transforms Defense Acquisition from an outdated manual process to a software-driven strategic advantage for the United States. Our flagship product, Ark, supports Supply Chain, Science & Technology, Production, Sustainment, Logistics, and Modernization teams with AI-enabled Applications and best-in-class data to more rapidly imagine, develop, and field the capabilities we need. Today, the national security community and every branch of the military rely on Govini to enable faster and more informed Acquisition decisions.

The Vice President, Marketing will be a strategic and hands‑on leader responsible for driving the full‑funnel marketing strategy to accelerate Govini’s growth and market presence. This role requires a proven leader to build, execute, and measure integrated campaigns that generate qualified leads, nurture relationships, and amplify our brand's message across all channels. A strong emphasis will be placed on data‑driven decision‑making and seamless collaboration across Go‑to‑Market (GTM) teams.

This role is a full‑time position located out of our office in Arlington, VA. This role may require up to 5% travel.

• Paid Media Strategy & Execution:
  Oversee and manage the strategy, budget, and execution for all paid media initiatives, ensuring optimal ROI and alignment with GTM objectives.
• Owned Channel Optimization:
  Lead the optimization of Govini’s owned digital channels, including the corporate website and email marketing programs, to improve user experience, conversion rates, and audience engagement.
• Content Amplification:
  Work closely with the Content team to develop and implement strategies for amplifying core content assets through paid media channels and other promotional opportunities.
• Events Integration:
  Collaborate with the Events team to ensure marketing efforts provide geo‑targeted support and seamless integration for all events, conferences, and webinars.
• CRM and Marketing Technology:
  Drive the integration and effective utilization of Salesforce and other key marketing technology tools to ensure accurate reporting, lead management, and campaign tracking.
• Lead Generation & Nurturing:
  Establish strong coordination with Sales and GTM teams to develop new, high‑quality leads and to coordinate the successful cultivation and progression of leads and strategic relationships through the funnel.
• Team Leadership and Development:
  Mentor and lead the marketing team, fostering a culture of high performance, experimentation, and accountability.
• Performance Measurement:
  Define key performance indicators (KPIs) and regularly report on marketing effectiveness, providing insights and recommendations to executive leadership.

• U.S. Citizenship is required.

• Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
• Current possession of a U.S. security clearance, or the willingness and ability to obtain one.
• 10+ years of progressive marketing leadership experience, preferably in a B2B or B2G environment within the defense, national security, or technology sectors.
• Demonstrated success in developing and managing full‑funnel digital and paid media strategies, including SEO/SEM, display, and social channels, with a focus on maximizing ROI.
• Deep, hands‑on experience with CRM systems, particularly Sales Force, and other key marketing technology platforms for reporting, lead management, and campaign execution.
• Proven ability to build strong, collaborative relationships with Sales and Go‑to‑Market teams to drive high‑quality lead generation and pipeline acceleration.
• Strong data‑driven mindset with the ability to define KPIs, analyze marketing performance, and translate insights into actionable recommendations for executive leadership.
• Excellent written and verbal communication skills, capable of articulating complex marketing strategies and results clearly to all stakeholders.
• Exceptional leadership and team‑building skills, with experience mentoring and developing high‑performing marketing teams.

• Experience in or exposure to the national security, intelligence, or defense technology space.
• Experience in a startup or other entrepreneurial environment.

We firmly believe that past performance is the best indicator of future performance. If you thrive while building solutions to complex problems, are a self‑starter, and are passionate about making an impact in global security, we’re eager to hear from you.

Govini is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.