Manager, State Media Relations

Position Overview

The Manager, State Media Relations is responsible for supporting

Consumer Brands’media relations efforts to tella compelling industry narrativeand advance the organization’sstateadvocacy agenda. Reporting to the Director, Media Relations, this person will workas a strategicpartnerwith the Director,as well ascollaboratively withthe communications team,spokespeopleand issue expertsto develop key messages, industry and executive thought-leadership opportunities and comprehensive earned media campaigns across a variety of priority issue areas.

The ideal candidate has a media relations background with knowledge of state-level policylandscapes.

This role is an individual contributor position and does not include formal people management responsibilities at this time.

• Develop andmaintainrelationships with reporters from traditional, industry trade,politicaland emerging media outletsin priority states.
• Develop andmaintainkey relationships with communications staff in targetedstate legislativeoffices and key committees.
• Proactively build press awareness of industry campaigns,issuesand events.
• Identify and elevate targeted mediaopportunities to increase brand awareness and profile of the association brand and itsstate lobbyingteam.
• Monitor state media environments and respond to breaking news.

• Write talking points, press releases, media advisories, Op-Eds, letters to the editor, blogpostsand executive briefing documents.
• Maintain an acute understanding of policy and industry issues including understanding their history, currentactivityand future developments.
• Collaborate across functions to develop key messagingon advocacy issues.
• Orchestrate andaccompanyspokespeopleon interviews.

• Be proactive and creative in pitching ideas internally to breakthrough with key messages.
• Provide information, updates and background materials to Consumer Brands members,staffand stakeholders on all media matters.
• Create and update media lists.
• Track media coverage and update mediatrackerdaily.

• 3+ years in media role or related work.
• Existing relationships with media preferred.
• Experience working in state politics is a plus.
• Good understanding of the current media landscape.

• Strategic and creative thinker.
• Superior project management skills including the ability to juggle multiple prioritiesandmanage deadlines.
• Exceptional interpersonal skillsincludingthe ability to collaborate effectively with colleagues, effectively navigateconflictand build andmaintainstrong relationships with the media and other key stakeholders.
• Comfort around senior level management – internal and external.
• Strongunderstandingof Microsoft Office Suiteand earned media tools such asMuckrackand
  
  Meltwater.
• Strong knowledge of AP Style.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.

The Consumer Brands Association is an equal opportunity employer that supports a diverse workforce. We seek candidates for employment based on knowledge, skills and abilities that are relevant to job performance. We do not discriminate on any basis prohibited by federal, state or local law.