Manager, Social Media

What started as a small group of families gathered around a kitchen table in 1979 has blossomed into the nation's leading voice on mental health. The National Alliance on Mental Illness (NAMI) is the nation's largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness.

Today, we are an alliance of hundreds of local affiliates, state organizations and a national office that work in communities across the United States to raise awareness and provide support and education that was not previously available to those in need. NAMI advocates for all who are affected by mental illness, both the individuals and the people in their lives. We work to address disparities and injustices and to promote dignity and inclusion for all people with mental illness and their families.

In addition to being advocates, we educate, we listen, and we lead as evidenced by our public awareness campaigns, the range of programs we provide, and our strong public policy.

NAMI is seeking a Manager, Social Media, to support the execution and day-to-day management of NAMI's national social media robust presence across multiple platforms. This role is responsible for translating strategy into action by managing content development, campaign execution, publishing, and community engagement to help amplify NAMI's mission and grow its online community.

Reporting to NAMI's Senior Manager, Social Media, the Manager will help ensure that social media content is timely, accessible, and in alignment with NAMI's brand and organizational priorities. The role balances content creation, coordination, and community management while supporting a collaborative and scalable social media operation within Marketing & Communications.

This full-time position is based out of our Arlington VA office, 3 days per week. May work hybrid on the additional 2 days.

Salary Range: $68k - $75k

• Execute social media plans for national campaigns, awareness months, observances, partnerships, and organizational initiatives.
• Write, edit, and adapt social media copy for platforms including Facebook, X/Twitter, Instagram, Linked In, Threads, Tik Tok, and You Tube, ensuring alignment with NAMI's voice and editorial standards.
• Coordinate with Brand, Communications, Government Relations, Strategic Alliances and Development, and other internal teams to ensure social media assets are delivered, reviewed, and published on schedule.
• Translate complex programmatic, advocacy, or policy-related information into clear, audience-friendly social content.

• Manage the day-to-day social media content calendar, ensuring accuracy, balance, and timely execution.
• Track deadlines, approvals, and dependencies across teams to support efficient content workflows.
• Apply established social media guidelines, templates, and accessibility best practices across all content.
• Identify gaps, risks, or timing conflicts and collaborate with the Senior Manager, Social Media on solutions.

• Support community management across NAMI's social media platforms, including monitoring comments, responding to direct messages, and moderating conversations in alignment with approved guidance.
• Apply established response frameworks and escalation protocols for sensitive or high-risk content.
• Help maintain respectful, safe, and mission-aligned online spaces, escalating issues as appropriate.

• Partner with internal departments (Programs, Advocacy, Development, Communications) to support social media requests and campaign needs.
• Support cross-department coordination to ensure social media efforts are integrated into broader marketing and communications initiatives.

• Monitor post-level performance and platform trends, contributing insights and learnings to campaign recaps and reporting.
• Assist with gathering analytics and preparing summaries to inform optimization efforts.
• Stay current with social media trends, tools, platform updates, and accessibility standards relevant to mental health communications.

• Assist with social media advertising efforts, including content coordination and execution support.
• Support training and guidance for staff and NAMI Alliance partners on social media best practices, as needed.
• Attend organizational events and support real-time social media coverage when appropriate.
• Perform other duties as assigned.

• Bachelor's degree in English, Communications, Marketing, Journalism, Media, Public Relations or related field
• 2-4 years of experience managing or supporting social media for an organization or brand.
• Experience in nonprofit, public health, or mission-driven communications preferred.
• Demonstrated experience with content creation, campaign execution, and community engagement.
• Strong writing, editing, and content adaptation skills…