Association Events Marketing Lead

Association TRENDS and CEO Update are sister brands within Columbia Books & Information Services that serve the association and nonprofit community at different levels of seniority. Association TRENDS is a broad-based information and training brand for association and nonprofit professionals across functions, offering news, awards, webinars, training, and marketing solutions that help leaders improve operations, membership, and non‑dues revenue. CEO Update is a more specialized premium brand focused on association C‑suite leaders, delivering leadership news, executive moves, compensation and benchmarking data, and analysis through a subscription‑based platform and related content.

The Association Event Marketing Lead owns strategy and execution for all association events and related initiatives across Association TRENDS and CEO Update, from large, industry‑wide TRENDS programs and awards to high‑touch CEO Update executive round tables, dinners, and leadership recognition. This role plans and runs integrated, multi‑channel campaigns (digital marketing, event communications, and award promotion) that drive registrations, engagement, and sponsorship value while maintaining clear brand positioning—practical and industry‑wide for Association TRENDS, and exclusive, leadership‑centric, and relationship‑driven for CEO Update in close coordination with the events team and Association Marketing Director.

• Lead association events digital marketing, including campaign planning, target audience definition, and channel mix (email, web, social, paid).
• Partner with the Marketing Director on association events marketing strategy, ensuring alignment with business goals and brand positioning.
• Own association event email build and deployment, including segmentation, testing, and performance reporting.
• Manage association event site creation and ongoing updates in the Word Press or Drupal, including registration, pricing, promo codes, and sponsor recognition.

• Oversee association event speaker management from a marketing and logistics perspective (bios, photos, session descriptions, promotional support).
• Lead association marketing collateral design and production for events, including signage, flyers, program guides, attendee communications, and post‑event surveys.
• Coordinate association marketing materials for exhibition opportunities and sponsorship deliverables in conjunction with the events and sales teams.

• Manage and market the TRENDY Awards, including campaign strategy, call for entries, submission review process, finalist and winner communications, and event promotion.
• Lead the marketing and event logistics for “First Tuesdays,” including audience development, conversation catalyst identification, event promotion, and post‑event documentation.

• Own Salesforce/Marketing Cloud campaigns for association event initiatives, including email journeys, lists, and reporting.
• Experience with Feathr or comparable digital advertising tools and a strong understanding of digital retargeting strategies for event and content promotion.
• Coordinate with the CEO Update Marketing Lead to feature association events in CEO Update newsletters and social channels and use post‑event follow‑up to convert engaged attendees into new membership signups.
• Contribute to social media and advertising deliverables for association events, in collaboration with the broader marketing team.

• Proven experience in event marketing, integrated campaigns, or B2B marketing.
• Hands‑on experience building campaigns in email/CRM platforms, ideally Salesforce/Marketing Cloud.
• Familiarity with Word Press or similar CMS tools for event site and landing page management.
• Demonstrated graphic design experience, preferably with hands‑on proficiency in Canva for creating digital and social media assets.
• Strong project management skills and ability to manage multiple events and deadlines simultaneously.
• Creative, analytical, and comfortable working closely with events, sales, and editorial stakeholders.