US Regional Marketing Manager - Arlington VA

# US Regional Marketing Manager
- Arlington VACygic

Be an Early Applicant Full Time senior Arlington, Virginia, US $120k – $145k Posted Today##

Role Overview Cygic is hiring a senior-level US Regional Marketing Manager
- Arlington VA. This is a full-time role in Arlington. Part of Cygic's Brand hiring, posted today. The posted range is $120k to $145k; applications are still in the early window, before most candidates have applied. Full responsibilities, required qualifications, and the apply link are listed in the description below.## Salary Context

This role offers $120k-$145k. The median for Senior-level Brand roles is $110k-$150k (based on 85 listings). Near median.## Resume Keywords to Include Make sure these keywords appear in your resume to improve ATS scoringORBuilt Asia Marketing Responsibilities Local Management Operations Sign  up free to auto-tailor your resume with all these keywords and get a higher ATS score##

Job Description Our client is a leading premium café and dessert brand known for elevating desserts to thesame level of craftsmanship as specialty coffee. Its menu features whole cakes, handcrafted beverages, artisanal coffee offerings, and a variety of savory selections, all served in awelcoming environment designed to create memorable guest experiences.

Built on decades of commitment to quality and supported by a large network of locations across Asia, the brand has earned a strong reputation for premium ingredients, innovative recipes, and consistent customer satisfaction. The company is now expanding into the U.S.market, bringing its established café and dessert experience to a new audience.

The company is currently seeking a Marketing Manager to support its U.S. market expansion. This individual will work closely with the global headquarters to execute localized marketing strategies, beginning with the launch of its first U.S. location in Q4 2026 and supporting continued growth through additional store openings in the years ahead.

The role will be responsible for building U.S. marketing operations from the ground up,including public relations, influencer partnerships, social media management, seasonal campaigns, limited-time offers, and grand opening activations aimed at driving brand awareness and sales growth. This position requires a hands-on marketer who can operate across a broad range of marketing functions while serving as a key liaison between global headquarters and the U.S. market.###

Responsibilities Local Marketing Management & Operations
* Lead local marketing and product-related initiatives in alignment with HQ brand guidelines
* Develop and manage the annual marketing calendar and local marketing budget
* Analyze performance based on market, customer, and sales data, and drive optimization
* Maintain regular communication with HQ and provide execution updates/reportingPR / Influencer / Social Media Execution
* Collaborate with local agencies (PR, influencer, digital)
* Manage official social media channels (Instagram, Tik Tok, You Tube)
* Oversee content planning and production (photo/video)
* Drive brand awareness through PR and influencer campaigns

Seasonal Campaign Execution
* Plan and execute local seasonal campaigns based on HQ strategy
* Manage both online and offline activations and track performanceLTO / New Product Launch Operations
* Lead execution of LTOs and new product launches
* Localize product positioning, concepts, and communication
* Manage product lifecycle (launch/discontinue) and optimize based on performance

Store Launch & Activation
* Lead grand opening and launch marketing for new stores
* Drive initial traffic through events, promotions, and influencer collaborations

Key Qualifications
* Fluent in both Korean and English
* Experience managing owned social media channels and working withPR/SNS/influencer agencies in the U.S.
* Strong understanding of the U.S. Food & Beverage / café market
* 5–7+ years of relevant experience (Assistant Manager–Manager level)
* Bachelor’s degree or above (Business, Marketing, Communications, or related fields preferred)
EEO Statement We are an Equal Opportunity Employer and consider all qualified applicants without regard to race, color, religion, sex, pregnancy, childbirth or related medical conditions, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law.
2. Accommodation statement

Applicants requiring reasonable accommodation during the application or interview process should contact recruitment

Pay: $ - $ per year

Work Location:

In person
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