Director, Brand and Creative

JOB HIGHLIGHTS

The Director of Brand and Creative is responsible for establishing, stewarding, and evolving The Conservation Fund's brand identity across all audiences and all corners of the organization. This is a newly created position that reflects TCF's commitment to dramatically accelerating its visibility and recognition in service to its conservation mission and capital raising goals.

The ideal candidate is experienced working with organizations on their creative, marketing and brand elements, bringing deep expertise in creative strategy, brand positioning, audience-specific messaging, visual identity and brand voice. They will thrive at the intersection of concept, strategy and execution. They will serve as the organization's primary creative and brand authority, setting the standard for how The Conservation Fund looks, sounds, and presents itself to three audience sectors:
Business to Consumer (B2C), Business to Business (B2B), and Business to Partner (B2P) audiences. They will work closely with the Marketing and Communications Team and leaders across the organization to ensure that every piece of external-facing content — from earned media to paid advertising to donor collateral to partner communications — advances a coherent, compelling, and differentiated brand. They will have experience in change management and problem-solving, working closely with Mar Com leadership to evolve internal structure and processes in a way that meets the capital and visibility goals of the organization.

This role requires a confident communicator who is as comfortable presenting a brand vision to senior leadership as they are rolling up their sleeves to guide and inspire creative team members on campaign execution. The Director of Brand and Creative reports to the VP of Marketing & Communications and is a critical member of the Mar Com leadership team.

To perform this job successfully, you must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

• Build, implement and maintain TCF's brand strategy, including brand positioning, audience-specific messaging frameworks (B2C, B2B, B2P), and a unified brand narrative that reflects the organization's conservation leadership and competitive differentiation. Evolve the strategy as needed based on market conditions, 'competipeer' landscapes and results over time.
• Own TCF's brand positioning, visual identity, brand voice and audience-specific messaging standards; evolve and codify brand guidelines to ensure consistent application across all channels, formats, and departments.
• Establish field and fundraising enablement strategies and tactics, working closely with field staff and the Strategic Giving team.
• Manage all institutional messaging work, including organizational talking points, case statements, and pitch decks. Partner closely with the Director of Marketing and Digital Engagement on campaign messaging.
• Conduct ongoing audience research and brand performance analysis to inform strategy; establish brand KPIs and report on progress quarterly.
• Serve as the organization's primary brand authority and advocate, building understanding and buy-in for brand discipline across a decentralized, 200-person organization.

• Oversee the Creative team to ensure that all external-facing content — including digital, print, video, and social — meets messaging, brand and creative standards and advances TCF's visibility goals across our target audiences.
• Review and provide strategic guidance on high-priority creative executions, including the annual report, major campaign assets, institutional presentations, and donor-facing collateral.
• Lead the development of content and channel strategies, specifically for our field and partner audiences, in partnership with the Marketing & Communications leadership team, ensuring brand coherence across institutional collateral and external-facing content.
• Manage and oversee TCF’s photo and video storytelling content in line with audience-specific…