Director, Brand and Creative

JOB HIGHLIGHTS

The Director of Brand and Creative is responsible for establishing, stewarding, and evolving The Conservation Fund's brand identity across all audiences and all corners of the organization. This is a newly created position that reflects TCF's commitment to dramatically accelerating its visibility and recognition in service to its conservation mission and capital raising goals.

To perform this job successfully, you must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

• Build, implement and maintain TCF's brand strategy, including brand positioning, audience-specific messaging frameworks (B2C, B2B, B2P), and a unified brand narrative that reflects the organization's conservation leadership and competitive differentiation. Evolve the strategy as needed based on market conditions, “competipeer” landscapes and results over time.
• Own TCF's brand positioning, visual identity, brand voice and audience-specific messaging standards; evolve and codify brand guidelines to ensure consistent application across all channels, formats, and departments.
• Establish field and fundraising enablement strategies and tactics, working closely with field staff and the Strategic Giving team.
• Manage all institutional messaging work, including organizational talking points, case statements, and pitch decks. Partner closely with the Director of Marketing and Digital Engagement on campaign messaging.
• Conduct ongoing audience research and brand performance analysis to inform strategy; establish brand KPIs and report on progress quarterly.
• Serve as the organization's primary brand authority and advocate, building understanding and buy-in for brand discipline across a decentralized, 200-person organization.

• Oversee the Creative team to ensure that all external-facing content — including digital, print, video, and social — meets messaging, brand and creative standards and advances TCF's visibility goals across our target audiences.
• Review and provide strategic guidance on high-priority creative executions, including the annual report, major campaign assets, institutional presentations, and donor-facing collateral.
• Lead the development of content and channel strategies, specifically for our field and partner audiences, in partnership with the Marketing & Communications leadership team, ensuring brand coherence across institutional collateral and external-facing content.
• Manage and oversee TCF’s photo and video storytelling content in line with audience-specific strategies; establish and enforce brand-sensitive creative briefs for external vendors.

• Act as a cross-organizational brand consultant, advising regional teams, program staff, and other departments on how to align their external-facing content with TCF's brand identity for maximum impact.
• Develop and deliver internal brand education — including onboarding, refresher training, and accessible guidelines — to build brand fluency across the organization.
• Partner with leadership to ensure brand considerations are embedded in organizational strategy, major initiatives, and capital campaigns.

• Supervise and develop Mar Com creative staff as assigned; provide clear direction, constructive feedback, and growth opportunities.
• Manage external vendors including creative agencies, brand consultants, and production firms.
• Perform other related duties as assigned.

• Bachelor's degree or equivalent combination of education, training, and experience in brand strategy, marketing, communications, or a related field.
• Minimum of ten years' experience in brand strategy, marketing, or creative leadership roles, with a demonstrated track record of building and stewarding organizational brands and creative teams.
• Deep expertise in brand positioning, messaging architecture, and visual identity development; experience taking a brand from strategy through execution.
• Proven ability to drive brand consistency…