Product Marketing Manager
Job in
Arlington, Arlington County, Virginia, 22201, USA
Listed on 2026-07-14
Listing for:
Homes.com
Full Time
position Listed on 2026-07-14
Job specializations:
-
Marketing / Advertising / PR
Product Marketing, Marketing Strategy, Market Research, Marketing Communications
Job Description & How to Apply Below
Job Description
, a CoStar Group company, is seeking a Senior Product Marketing Manager located in Arlington, VA. The role will bring new products and features to market, collaborate with product, marketing, and sales teams, and drive customer engagement through marketing programs.
Responsibilities- Develop positioning and messaging for the products
- Work with the product management team to shape the product roadmap and go‑to‑market strategy
- Manage platform product releases, including product launches and all collateral to support internal education and customer adoption
- Research and understand buyer personas to ensure the product is designed and delivered to create value
- Translate product functionality and technical details into user benefit and value
- Conduct ongoing competitive analysis along with market and customer research
- Assist in the development and optimization of multi‑channel, integrated marketing campaigns that engage brokers and agents
- Coordinate focus groups, client interviews and client testimonials
- Support the events team with major sales and industry events
- Bachelor’s degree from an accredited, in‑person, not‑for‑profit university or college
- 5+ years of relevant experience in B2B or B2C product marketing; residential is a plus
- Experience developing go‑to‑market (GTM) strategies for new product launches
- Strong verbal and written communication skills and comfortable interacting with all levels of the organization
- Strong team player who motivates others and works in a highly collaborative, fast‑paced environment
- Ability to work effectively across sales, product, research, and training teams
- Motivated self‑starter who continuously seeks better results
- Ability to prioritize, problem‑solve, multitask, and work independently
- A track record of commitment to prior employers
Base Compensation: $107,000 – $145,000 annually
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing.
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