Product Marketing Manager

Product Marketing Manager,

CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.  is reimagining the home search experience for consumers and agents alike.

is growing quickly and is looking for a powerhouse Senior Product Marketing Manager to accelerate our growth. This position is located in Arlington, VA and is in office Monday through Friday.

We are looking for an unstoppable product marketing manager to join our product management team. The Product Marketing Manager will bring the new  products and features to market, team up with our sales team to create insights and advantages that win deals. You will work with Product Managers, Marketing, and Sales to ensure that we effectively communicate the current and future value of  industry leading digital advertising solutions.

Build product launch strategies, develop sales enablement content, and drive customer engagement through ongoing marketing programs.

• Develop positioning and messaging for the  products
• Work with the product management team to shape the product roadmap and go-to-market strategy
• Manage platform product releases, including product launches and all collateral to support internal education and customer adoption
• Research and understand buyer personas to ensure the product is designed and delivered to create value
• Translate product functionality and technical details into user benefit and value
• Conduct ongoing competitive analysis along with market and customer research
• Assist the development and optimization of multi-channel, integrated marketing campaigns that successfully engage clients and prospects including brokers and agents
• Coordinate focus groups, client interviews and client testimonials
• Support the events team with major sales and industry events

• Bachelor’s degree from an accredited, in‑person, not‑for‑profit University or College
• 5+ years of relevant experience in B2B or B2C product marketing; residential is a plus
• Experience developing go‑to‑market (GTM) strategies for new product launches
• Strong verbal and written communication skills and comfortable interacting with all levels of the organization
• Strong team player – comfortable motivating others and working in a highly collaborative, fast‑paced environment with the ability to build relationships with key stakeholders
• Ability to work effectively across sales, product, research, and training teams
• Motivated self‑starter who is never satisfied with the status‑quo, always seeking better and better results
• Ability to prioritize, problem solve, multitask, and work independently
• A track record of commitment to prior employers

Base Compensation: $107, Annually

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing.