Global Director, BDR Strategy & Operations

Job Description

The Global BDR (SDR/BDM) Strategy Lead is a senior, hands‑on global leader within the global Corporate Marketing team, responsible for shaping how prospects move through the customer journey — from first signal to qualified opportunity — and how marketing engagement converts into revenue. This role owns the intersection of customer experience, ABX campaigns, and revenue execution, serving as the connective tissue between Global Marketing, regional marketing leads, BDR teams, and Sales.

You ensure that engagement, intent, and buying‑group signals are translated into clear BDR actions, consistent motions, and trusted opportunities.

• Own the global BDR performance scorecard and KPI framework in partnership with regional teams.
• Work closely with regional BDR and marketing leaders to review performance and drive continuous improvement.
• Serve as the connective tissue with regional marketing leads to design best‑in‑class customer journeys and BDR motions.
• Partner with Marketing and ABX teams to influence campaign design and signal quality.
• Define inbound, outbound, and ABX BDR motions aligned to buyer stage and account intent.
• Ensure BDR outreach reflects campaign context and journey stage.
• Establish qualification standards that protect Sales trust.
• Partner with Rev Ops to ensure CRM visibility and attribution.
• You lead the "how" of revenue development — being a stakeholder in customer journeys, plays, scorecards, and governance that turn interest into conversations, conversations into opportunities, and opportunities into pipeline velocity.
• You Lead the How - You are accountable for how customers progress through the journey and how BDR teams operationalize that journey. You ensure ABX and demand campaigns are designed with clear BDR entry points, buyers experience continuity from marketing through sales, and Sales receives well‑qualified opportunities they trust. You act as the central integrator, aligning global standards with regional execution so the customer journey feels intentional — not fragmented.

• 8+ years of experience in B2B revenue, sales development, demand generation, ABX, or GTM strategy roles within complex, multi‑stakeholder buying environments.
• Proven ownership of BDR / SDR operating models, including inbound, outbound, and account‑based motions — with clear standards for qualification, SLAs, handoffs, and performance.
• Demonstrated experience shaping the customer journey from first engagement through opportunity creation, ensuring continuity between marketing campaigns, BDR execution, and sales conversations.
• Hands‑on experience partnering with Marketing and ABX teams to design campaigns that generate actionable signals and translate cleanly into BDR outreach and buying‑group engagement.
• Strong track record owning performance frameworks and scorecards, including KPI definition, reporting cadence, and working with regional teams to turn insights into behavior change and results.
• Deep familiarity with buying‑group dynamics, intent signals, and multi‑threaded outreach strategies — especially in long, complex sales cycles.
• Working fluency with core revenue and ABX platforms, including Salesforce (leads, contacts, accounts, opportunities, and reporting), and intent / data platforms such as Demandbase and Zoom Info, to support targeting, prioritization, and BDR execution.
• Experience working globally, partnering with regional marketing and BDR leaders to balance global standards with local execution realities.
• Strong Rev Ops and CRM orientation, with an understanding of lifecycle stages, attribution, data hygiene, and visibility from campaign engagement through opportunity outcomes.
• Experience governing vendor‑augmented models, with clear guardrails that protect customer experience, ABX quality, and Sales trust.
• Demonstrated ability to influence without authority, aligning Marketing, BDRs, Sales, and Rev Ops around shared outcomes and a unified revenue motion.

• You’re a builder  thrive in ambiguity and love turning complexity into clarity — designing systems, journeys, and motions that didn’t exist before and making them work at…